Thanks Thanks:  0
Likes Likes:  0
Results 1 to 8 of 8
  1. #1
    Member Since
    Jan 2015
    Location
    Orlando, FL
    Posts
    1
    Thanks (Received)
    0
    Likes (Received)
    0

    How Do I Use Our Press Mentions To Elevate Local Rankings?

    Hello All,

    First off this is my first post in here so I hope that this isn't asking too much. I read a lot but haven't posted. Anyhow -

    My client has been mentioned in the news many times, here is just one list from Fox News: Echo Interaction Group ? Categories ? FOX

    My question is how do I make better use of the media attention they are getting? Is there something that has worked for others in the past or an idea I haven't thought of as of yet?

    Thanks so much in advance.

  2. #2
    Member Since
    Sep 2012
    Posts
    442
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How Do I Use Our Press Mentions To Elevate Local Rankings?

    For online publications, I would do what I could to get the news outlet to link to your clients site. These are very authoritative links which could help provide a good boost in rankings.

    Perhaps you could ask for permission from the media outlets to use their logo on your clients site. "Mentioned On...." or something along those lines. If not, I don't believe there is anything against you mentioning the name of the media outlet on your clients site. I would stick to using some geo-identifiers to bring a stronger local tie.

    What is involved in getting rights to use the video on your site instead of linking to them? Can you use them on your Youtube channel? It's probably easier and less resource intensive to embed the videos vs. hosting them on your site.

    I want to say use markup but I don't what is available on this front.

    Hope this helps.

  3. #3
    Member Since
    Oct 2014
    Location
    Austin, TX
    Posts
    310
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How Do I Use Our Press Mentions To Elevate Local Rankings?

    My experience has been that if you ask straight-up (preferably before the interview) for a link to your website they'll do it more often than not (you'll never know if you don't ask).

    If you have not already, I would blast out that article to every social media account the company controls. Links are preferred, but in my experience any mention of your brand is also beneficial. Report: Google Will Get Access To Twitter's Firehose Again

    Typically what I've done is put a section in the business' about us on their website with a on-going list of all mentions by the press (similar to what you have). What I might consider doing differently if I were you is doing a small 150-200 character description of piece that was done on the business, just summarize it and thank the person who did the piece.

  4. #4
    Member Since
    Sep 2012
    Posts
    442
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How Do I Use Our Press Mentions To Elevate Local Rankings?

    Excellent advise from heckler.

    Any videos that get added to your site should include some sort of text summary as well and a transcript. Remember, google cannot read images or videos. They rely on titles, alt tags and the content surrounding the videos.

  5. #5
    Member Since
    Feb 2015
    Location
    Phoenix, AZ
    Posts
    4
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How Do I Use Our Press Mentions To Elevate Local Rankings?

    I agree with heckler, "I would blast out that article to every social media account..."
    Mirage Limousines got a mention from the New York Times. Asked for a link and did not get one. Plus they spelled our name wrong and misquoted us.
    Oh well, I still posted it to social media with a link to the article.
    I am also going to include it in a blog post.

  6. #6
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,115
    Thanks (Received)
    1
    Likes (Received)
    4

    Re: How Do I Use Our Press Mentions To Elevate Local Rankings?

    Also see if you can swing a structured citation at the end of the article.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  7. #7
    Member Since
    Dec 2013
    Location
    USA
    Posts
    48
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How Do I Use Our Press Mentions To Elevate Local Rankings?

    When you syndicate through them, the majority of PR sites will allow you to include the businesses contact info (NAP) along with the PR
    Marketer's Center: Reseller Services for Local SEO Consultants. Soon to have 3 different types of citation services.

  8. #8
    Member Since
    Feb 2015
    Location
    Phoenix, AZ
    Posts
    4
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How Do I Use Our Press Mentions To Elevate Local Rankings?

    Andrew,
    I see you have been on this forum longer than I. Perhaps you know more than me. But your Press Release comment got me thinking.

    Recently I read Google...
    Press Release Companies Penalized by Google, Lose up to 90% of Organic Traffic

    I would not recommend this type of press release to my clients anymore.

    I think the questioner was talking more about being interviewed for a publication. Not about submitting press releases. Because of course you can put your own link in an article you right. Its these darn reporters that you can't count on for a link.

    Anyway, do you have any fears about creating press releases for SEO purposes?
    I still get email from HARO (Help a Reporter Out) but I have not used them...yet. Still might.
    What do you think? Are press releases safe?
    Am I mixing apples and oranges?

Similar Threads

  1. Large Local Search Agencies Merge - Powered by Search Press Release
    By Linda Buquet in forum Local Search News (Archive - Closed)
    Replies: 0
    Last Post: 03-04-2014, 09:47 AM
  2. Press Releases for Local SEO? See Screenshot
    By Linda Buquet in forum Local Search
    Replies: 20
    Last Post: 04-15-2013, 08:59 AM
  3. Replies: 5
    Last Post: 01-19-2013, 07:59 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •