Whitespark below header forums

User Tag List

Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 17
  1. #1
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,781
    Thanks (Received)
    68
    Likes (Received)
    89
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Hi All,

    I'll do my best to share some good stuff here from LocalUp in Seattle which is going on as I type this

    Dr. Pete – Pigeons, Packs, and Paid: Google Local 2015
    • Pigeon – How did it impact SERP’s
    o Google trying to integrate local and organic algos
    o 25% drop in Local packs
    o 47% loss in 7-Packs
    o Local entities are dynamic
    o % of local packs increases as the city population size increases
    o Attack of the Snack Packs (New 3 Packs)
    o Clicks take you to the LKG, not the business website
    o Mostly broad search terms that trigger it
    o New packs are designed for mobile
    o Invasion of the paid results
    o Local KG + Paid Hotels results showing up
    o Local KG Test (July) – Paid listings showing up in organic KG
    o Once again, it appeared first on mobile
    o Test – Aug 11, 2014 – a local looking pack appeared that was all paid results
    o Don’t play local, BE local
    o Understand the local area that a business is located in
    o Hyper-local
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  2. GradeUs in threads
  3. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    Complete #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Name:  B4wdBfyIcAE3QQ0.jpg
Views: 2033
Size:  18.3 KB

    Since I can't be at LocalUp, the big event from Locu & Moz, I'm going to cover the conference and share any updates/tips I find. Stay tuned as I'll be adding updates throughout the day.

    Many of our members including Colan are there and he's sharing gold nuggets live from the event.





















    Pigeons, Packs, & Paid: Google Local 2015 Dr. Pete
    NOTE: Some great Pigeon stats and talk about the shrinking local packs.

    This crowd is a tweetin' like crazy!

    Quick wrist break then back in 10 with more.
    Last edited by Linda Buquet; 02-07-2015 at 10:57 AM. Reason: Merged with Colan's thread
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Name:  B9QkZlTCEAA2u6A.jpg
Views: 476
Size:  34.9 KB


    Mike Blumenthal AKA Professor Maps is up next.
    Sounds like he's mainly doing history of local to start.











    Skipping a lot of the older Google Local history posts and just trying to grab the best comments...









    Mike's slide deck @ Moz

    Next up JADE with Google! (However FYI often there are no tweets allowed when Google speaks, so it might be quiet for awhile.)
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #4
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Yep the Google presentation is confidential.

    Lovin' the "No Tweets Allowed" Tweets! Haha









    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
    Member Since
    Jul 2012
    Location
    Charlotte NC
    Posts
    272
    Thanks (Received)
    1
    Likes (Received)
    2
    Mentioned
    0 Post(s)
    Tagged
    2 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Funny that someone from Yelp is questioning the transparency of Google.

    Hello Pot, meet Kettle.
    Chris Ratchford
    Prodentite
    Dental SEO & Websites

  7. #6
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Name:  Mary-Bowling-im-speaking-at-localup-300x150.png
Views: 485
Size:  66.0 KB

    Mary Bowling is up with:

    Getting Local Keyword Research and On-page Optimization Right

















    Mary's slide deck @ Moz

    Mike Ramsey up next
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz




















    Darren was supposed to be up next talking about reviews.
    But I hear he was unable to attend due to family health issues.
    Not sure what happens next but I need to go get some other work done.

    Will be back with more when I can.

    Edited to add: Looks like Mike Blumenthal is covering for Darren.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    I don't be able to actively share every good Tweet from the afternoon sessions.
    I'll just try to pick up choice tips here and there as I can.

    I missed the 2 presos on mobile, sorry.

    Now Will Scott up with Local & Social CONTENT





    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Playing to Your Local Strengths with David Mihm - Slide Deck at Moz


    Don't Just Show Up, Stand Out with Dana DiTomaso Slide Deck at Moz

    Exposing the Non-Obvious Elements of Local Businesses That Dominate on the Web with Rand Fishkin Slide Deck at Moz

























    Whew! Rand is still talking but I need to run. My carpal is worn out. May have more later.

    Greg Gifford lit up the local skies with Tweets all day long!
    Thanks Greg and everyone else for Tweeting event for those of us that could not make it.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,579
    Thanks (Received)
    210
    Likes (Received)
    259
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)

    re: In-depth #LocalUp Coverage: Tweets & Slide Decks from the LocalU Event at Moz

    Cool! 2 of my fav local search peeps found each other and are waving hi to me from LocalUp.




    Hi Colan and Rachel! Thanks for saying hi!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

Similar Threads

  1. Replies: 1
    Last Post: 11-19-2014, 08:37 AM
  2. Google: In-depth articles in search results
    By djbaxter in forum Organic SEO
    Replies: 0
    Last Post: 08-06-2013, 02:40 PM
  3. Local Search Tracks and Tweets from Pubcon New Orleans
    By Linda Buquet in forum Local Search
    Replies: 5
    Last Post: 04-24-2013, 08:13 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer forums