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  1. #1
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    Hey Big Spender! What Industries Spend the Most on Local Search + Get the Best Return

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    BrightLocal just did some further analysis and shared more insights from their recent survey.

    The survey goes into marketing spend by industry, projected spend this year, marketing effectiveness by channel for each industry and more.


    Which SMB Sectors Spend More Online & Get Best Returns - BrightLocal

    In January we published the results of the BrightLocal SMB Internet Marketing Survey 2014. With the results of the survey we can gain a better understanding of the attitudes & usage of internet & mobile marketing by small & medium sized businesses (SMBs).

    In this follow-up analysis, we take a closer look at the data & compare responses from SMBs in different Industries...

    It may be very much a coincidence that these traits are valued by these types of SMBs. However, if your customers hold you to certain values, these become very much part of your company culture – so why wouldn’t you take these same traits to every area of your business?- not only in dealing with customers but also in dealing with third party businesses such as marketing agencies or consultants.

    Ultimately, a business wants value for money if they are going to outsource, and if an agency can win their confidence by speaking directly to the values that they have come to hold dear, then on their values directly, then they have a better chance of winning their business.

    Great info for industrious consultants to know!

    What do you think?

    Any surprises???


    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: Hey Big Spender! What Industries Spend the Most on Local Search + Get the Best Re

    Nice survey data. This article is several years old but rather revealing: The Top 10 Industries that Contributed Most to Google Earnings | Wordstream

    We are in one of those industries and I've worked in another. Oh man...a lot of money goes in the business doors and out to Google.

  3. #3
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    Re: Hey Big Spender! What Industries Spend the Most on Local Search + Get the Best Re

    Great article Linda, thanks for sharing it. BrightLocal has put some great content lately with these surveys.

    I haven't reached out to our account managers yet to see if they see of the same kind of thing with their clients.

    I was a little surprised at the first chart showing which industries allocate money for marketing each month. I didn't expect real estate to be the very top of it. Years ago, our company used to hit the real estate industry hard and we had a lot of Realtors as clients. As a company, we have moved away from the real estate industry but still a little surprising to see them at the top.

    I wonder if part of the reason that the insurance and legal marketing budgets each month are high is because of the high cost of PPC in those industries.

  4. #4
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    Re: Hey Big Spender! What Industries Spend the Most on Local Search + Get the Best Re

    Thanks for sharing this...a couple surprises there, actually.

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