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  1. #1
    Member Since
    Aug 2013
    Rochester NY
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    5 steps SMBís can take to compete with large companies in the local market

    Its not only about landing those customers, but engaging them once you have them.

    5 Steps for SMBs Looking to Dominate the Local Competition

    It used to be simple for small to medium sized businesses (SMBs). All they needed was a prominent location, a little bit of effective local advertising, or a growing, positive reputation — and their local community would not only purchase from them, but also quickly become loyal. But these advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. These larger businesses, bolstered by their greater resources and better brand recognition, are using these to personalize their interactions with consumers, making their homogenous message seem less so.

  2. #2
    Member Since
    Jun 2012
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    Re: 5 steps SMBís can take to compete with large companies in the local market

    That looks like good advice. Can't wait to read. Thanks Justin!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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