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  1. #1
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    Call to Action: Branded Listing Scan

    We recently had a Partner ask in our forums a pretty interesting question. Since I know Partners are more active here, I figured I'd repeat their question here:

    I’m trying to create a branded experience for potential clients to perform the business scan. What’s an effective way for me to add a call to action for this? My site is built using WordPress.
    [EDIT:] As Linda points out in the post below, this might need some clarification for those who aren't Partners -- Yext offers Partners a citation scan that they can use to develop lead capture (we don't support lead capture directly, however) and it can be branded or included in the Partner's site using a customized HTML form. For an example, see Local SEO Guide and the link on the right for a "Free Business Listing Scan" -- the integration there is more customized than most Partners would have. It's nevertheless a good example for those unaware of what this feature is.

    In my opinion, this is a pretty compelling question: how do we give potential customers a call to action? How do we (the local marketer) position this call, how should it be designed, and what kind of language has proven intriguing to potential clients?

    (Note: I can't link to the forum post directly as it's behind a regwall.)
    I'm a Yext employee with the Certified Partner Team.
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  2. #2
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    Re: Call to Action: Branded Listing Scan

    Hi Aarthi,

    I 'think' I understand the question. But since many of the members here may not yet be Yext Partners, could you add a little context to the question?

    I assume you are talking about messaging to get potential new customers to get a free citation scan of their business from the Partner's site? Is that correct?

    Are we talking something like the call to action Andrew has on the top right of LocalSEOGuide?

    Might help folks to see that example and spur on discussion from there?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  3. #3
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    Re: Call to Action: Branded Listing Scan

    Linda -- thanks for the notes! I've added some clarification to the question, including a bit more detail about the citation scan.
    I'm a Yext employee with the Certified Partner Team.
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  4. #4
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    Re: Call to Action: Branded Listing Scan

    Perfect, thanks for adding more context Aarthi!

    I think the wording on Andrew's is pretty good.

    Anyone else have ideas to share?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  5. #5
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    Re: Call to Action: Branded Listing Scan

    Firstly, the scan should be done on your website with your branding. It is obviously more involved than simply linking out to Yext's site but is a much better foundation.

    Secondly, calling it an audit is more compelling. Additionally you can add navigational links and other CTA to the "audit report" page. You can then add some info about NAP consistency.

    Check out this Landing Page .
    It is from a large NYC local SEO company, Local Vox



    Quote Originally Posted by AarthiD View Post
    We recently had a Partner ask in our forums a pretty interesting question. Since I know Partners are more active here, I figured I'd repeat their question here:



    [EDIT:] As Linda points out in the post below, this might need some clarification for those who aren't Partners -- Yext offers Partners a citation scan that they can use to develop lead capture (we don't support lead capture directly, however) and it can be branded or included in the Partner's site using a customized HTML form. For an example, see Local SEO Guide and the link on the right for a "Free Business Listing Scan" -- the integration there is more customized than most Partners would have. It's nevertheless a good example for those unaware of what this feature is.

    In my opinion, this is a pretty compelling question: how do we give potential customers a call to action? How do we (the local marketer) position this call, how should it be designed, and what kind of language has proven intriguing to potential clients?

    (Note: I can't link to the forum post directly as it's behind a regwall.)
    Advanced reply Reply  

  6. #6
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    Re: Call to Action: Branded Listing Scan

    Good points all. Thanks Jacob!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

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