Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Page 1 of 3 123 LastLast
Results 1 to 10 of 30
  1. #1
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,619
    Thanks (Received)
    151
    Likes (Received)
    160

    Thumbs up Local SEO Call Tracking - Huge BS Alert

    Wow! Just read a blog post so wrong it kinda made my blood boil! Poor SMBs can be so easily bamboozled by companies like this.

    This blog post is from a call tracking company trying to sell their services by totally misrepresenting the facts OR there is a slight chance they don't understand local?

    I call a 'HUGE' BS alert, because it's one thing if they said "here are the reasons we 'recommend' call tracking" and just happened to omit the big reason NOT to use it for Local SEO. But the whole article is about why you should FIRE your Local SEO company if they DON'T use call tracking and don't even touch on the "best practice' reason call tracking #s are avoided, with good reason!

    3 Ways To Tell If You Should You Fire Your Local SEO Company

    Your local SEO firm should be providing call tracking to you. They should do this because it is inexpensive for them and because you DESERVE the data that call tracking provides. How else could you know if their efforts are successful?

    You should fire your local marketing company if they are not providing call tracking for you.

    Why? Doesn't this seem drastic?

    Well, let's think about it. There are only three reasons your local marketing firm wouldn't provide call tracking to you:

    a) They aren't concerned about calls - If this is true you REALLY need to fire them

    b) They don't know about call tracking - Give them a second chance and tell them about call tracking.

    c) They are cheap - If they are too cheap to provide you with basic, ground level analytics that give you insight into their effectiveness...that's a problem.
    HELLO??? Maybe they don't use call tracking because it will HURT your local rankings.
    Nowhere do they mention this very important fact.

    Trevor from LocalVox sets the record straight and explains 3 important issues with call tracking that SMBs need to understand.

    Does Call Tracking Hurt My Local SEO and Google+ Local?

    Why Changing Your Phone Number Hurts Your Local SEO

    Now You Are Locked In to Your Call Tracking Provider

    And Your Local SEO Numbers Are Inflated Because It’s Tracking Every Channel
    I call BS on the 1st post and right-on - on the 2nd post.

    What say ye???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. GradeUs in thread
  3. #2
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,721
    Thanks (Received)
    32
    Likes (Received)
    48

    Re: Local SEO Call Tracking - Huge BS Alert

    The fact that they didn't touch on any "local side effects" of using a tracking number or at least mentioned something like if you really really really want to use a tracking number you must be consistent everywhere on the web, makes it BS for sure.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #3
    Member Since
    Aug 2012
    Location
    Utah
    Posts
    21
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Local SEO Call Tracking - Huge BS Alert

    Is there a way to have a call tracking number on your site without sacrificing NAP consistency?

    I know previously Call Tracking companies could use a script to change an image that would display the call tracking number, all depending on the referral source of the visitor. Apparently there are a lot of bugs with this and most call tracking companies are saying the only way to have it work properly is to have it in text format on the site.

    Anyone have a sure fire way they accomplish this?

  5. #4
    Member Since
    Sep 2012
    Location
    New England
    Posts
    334
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Local SEO Call Tracking - Huge BS Alert

    Quote Originally Posted by David Fesler View Post
    Is there a way to have a call tracking number on your site without sacrificing NAP consistency?

    I know previously Call Tracking companies could use a script to change an image that would display the call tracking number, all depending on the referral source of the visitor. Apparently there are a lot of bugs with this and most call tracking companies are saying the only way to have it work properly is to have it in text format on the site.

    Anyone have a sure fire way they accomplish this?
    There is no sure fire way, once you advertise a number people remember that number and share it. Once it gets online (especially added to the Google+ Local page) then removing it is nigh impossible if the number still goes to the business. It is a bad business model as it introduces an extra phone number which when disconnected will cause confusion. I don't like it at all.

  6. #5
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    925
    Thanks (Received)
    16
    Likes (Received)
    34

    Re: Local SEO Call Tracking - Huge BS Alert

    What would happen if you put a call tracking number in the "alternate" number section of the Google+ Local page? Obviously both numbers will show and you'll inevitably lose conversions since people might dial the main number, but I see a lot of businesses list the local number as the main number then add an 800 number to the alternate section. Wouldn't a tracking number serve the same purpose in the alternate slot? Would the alternate number also get scraped even though it's been identified as not being the main business number?
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  7. #6
    Member Since
    Mar 2013
    Posts
    3
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Local SEO Call Tracking - Huge BS Alert

    I have read somewhere that you could post a phone number (call tracking number) as an image on your site if you wanted to use a call tracking number but it still wouldn't provide you 100% accurate data since your real main number would be on google+ and in your NAP. I have not done this myself, nor do I know if it would negatively affect your local. Just info not a recommendation.

    Is there any system that can be used to track your actual real local number? If not maybe someone should invent such a system, if its possible.

  8. #7
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,619
    Thanks (Received)
    151
    Likes (Received)
    160

    Re: Local SEO Call Tracking - Huge BS Alert

    Thank for posting cnwoods!

    When I have someone that wants/needs to show a big 800# thats what I have them do, put it in an image. But then in small text in footer I still have them put full NAP including local phone # matching the G+ L page. Most customers will call the big # on top and won't really look at the footer.

    So that would also work for tracking # on the web site. That's sort of the low tech way to do, it but works.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
    Member Since
    Mar 2013
    Posts
    3
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Local SEO Call Tracking - Huge BS Alert

    Quote Originally Posted by Linda Buquet View Post
    Thank for posting cnwoods!

    When I have someone that wants/needs to show a big 800# thats what I have them do, put it in an image. But then in small text in footer I still have them put full NAP including local phone # matching the G+ L page. Most customers will call the big # on top and won't really look at the footer.

    So that would also work for tracking # on the web site. That's sort of the low tech way to do, it but works.

    Whats the high tech way?

  10. #9
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,619
    Thanks (Received)
    151
    Likes (Received)
    160

    Re: Local SEO Call Tracking - Huge BS Alert

    Don't know how to explain it but some call tracking companies use a script to replace the #, so it only shows to visitors and not to spiders or something like that. David mentions it above in post #3.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    925
    Thanks (Received)
    16
    Likes (Received)
    34

    Re: Local SEO Call Tracking - Huge BS Alert

    It's an "if then" script you put on the website. All depends where the user is coming from, and that will determine which tracking number gets switched in to the site text. There just doesn't seem to be an accurate way to track local-only results since the SERPs show mostly blended results these days.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

Similar Threads

  1. Tracking Local Leads
    By Eric Rohrback in forum Google Local
    Replies: 13
    Last Post: 04-21-2015, 10:48 PM
  2. HUGE NEWS! Phone Support for Google Local DATA Problems Just Launched
    By Linda Buquet in forum Google Local IMPORTANT
    Replies: 40
    Last Post: 10-18-2013, 11:31 AM
  3. Call Tracking Numbers: Did This Guy Just Tell Businesses to Commit Local Suicide?
    By Mike Wilton in forum NAP, Categories, Dashboard Data
    Replies: 3
    Last Post: 11-21-2012, 09:37 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new