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    The Google Mobile Algorithm to be Bigger than Penguin or Panda

    (Note title changed by Linda to reflect post #2 with new info.)


    Happy Monday everyone..Another nice post at Street Fight.

    What You Need to Know About Google’s New Mobile-friendly Algorithm

    Most Street Fight readers are probably already aware of the importance of a mobile-friendly website, but now there is actually a real deadline for brands and businesses to make that happen. Procrastinators take note, Google recently took to their Webmaster Central Blog to announce an upcoming algorithm change that will take effect on April 21st and affect large brands and small businesses alike:

    Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

    Read: Mobile-friendly sites may rank higher in the SERP (Search Engine Results Page) than non-mobile optimized websites.

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    re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    Thanks Justin!

    More news on this today coming from Google at SMX Munich.

    How Large Is Google's Mobile-Friendly Algorithm? Larger Than Panda Or Penguin.

    Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich this morning that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.

    Google did say when they announced the mobile-friendly ranking algorithm that this would have a “significant impact” on the mobile search results. This is key, it is only impacting the mobile results and even so, it will have more of an impact than Panda or Penguin.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    Linda,

    Do you believe that this is instantly going to effect local? I've been researching and looking at a lot of different things here, not for the sake of my clients but in hopes of some nasty competitors to drop off lol.

    One thing I'm wondering is if this is truly going to affect local results immediately. Some people think it is a given, but panda and penguin haven't had as much of an impact in local in my opinion.

    I've also wondered if Google would just choose to show the GMB page instead of linking the website. For those that are just worried about generating calls, this may not be that big of a deal.

    What are your thoughts?
    Successful agency owner and founder of Income Bully, an awesome resource for consultants and all things marketing.

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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    Hi Nathan,

    I've honestly been so swamped have not had much time to even think about it.

    Heck my main site is not even mobile optimized and I don't even have time to think about it right now.

    But I believe I read today this algo will only affect mobile results. So depending on the business and how much of their traffic comes from mobile - that will likely see the biggest impact. And I suspect not so much a penalty but if on mobile, mobile optimized sites will rank higher and non mobile sites will be toward the bottom.

    So for example restaurants probably get high % of mobile searches. Dentists, maybe not so many. Maybe more Moms searching at night from desktop after kids go to bed.

    BUT then again like you said, with local we are sometimes fairly immune to changes - at least the pack listings because there is a local layer that sometimes shelters us from all the organic changes. But local organic listings would still be affected I would think.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    Thanks for the response Linda. I've been thinking that it would effect organic but not so much the packs.

    Guess we will see soon enough!

    Most of my clients are already using responsive sites. I wonder how long it will take for Google to look specifically for responsive vs. mobile compatibility.
    Successful agency owner and founder of Income Bully, an awesome resource for consultants and all things marketing.

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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    So this isn't going to affect the pack listings?

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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    No one knows for sure, but my assumption is that it will affect packs too.
    But only on mobile. Desktop is supposed to remain the same.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    Just my opinion, I doubt it has any affect or bearing on the local packs initially. Local pack immunity to Penguin and Panda show that local is a separate entity within Google when it comes to algorithm updates.

    However, it would still be important to have a mobile responsive website, just in case. Also, I imagine eventually local will catch up to the update anyway. For instance, local looks completely different on mobile now anyway with the mobile 3 packs.

    Also, you want to make sure you don't neglect organic ranking. For many long tail keywords local packs don't show up and organic is king.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    Been out of the loop and busy for the last two months so I have neglected my training. Saw a post about this tonight and wanted to see what everyone on this fine forum thought.

    Personally, I would believe it should affect the organic and local listings on mobile because if users click through, they're landing on the website looking for more details. So in this case, why wouldn't Google promote mobile friendly and demote non-mobile friendly sites?

    Will have to take some screenshots of the mobile results for a few clients and see if they are changes. It will also be interesting to see of this is being rolled out across all major countries or not and how long it will take the results to change.
    President and SEO Manager at Meaningful Marketing.
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    Re: The Google Mobile Algorithm to be Bigger than Penguin or Panda

    I searched on mobile and desktop for my company to see the affect of local changes. I was a little disappointing a business that was not mobile friendly was still on the local 7 pack on mobile today. The only change was that when clicking on his listing from mobile I was directed to his google plus page vs his website. On the desktop the listing in the 7 pack still goes to his website.

    Im curious to see the long term affect of this but at this point I don't think it will affect his responses. The listing still has click to call and his google plus page has a picture of his business on it.

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