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  1. #1
    Member Since
    Sep 2014
    New York, NY
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    Webinar: Instagram Monitoring

    This one is less for Partners and more for the general local marketer, especially one who manages a brand for a company -- we put together a webinar about monitoring Instagram. Check it out:

    Instagram Monitoring with Yext
    More than 70 million Instagram photos and videos are posted every day. And according to the Pew Research Center’s Social Media Update 2014, more than half of internet-using young adults ages 18-29 (53%) now use the platform. But more impressive than the size of Instagram is how active it’s users are. Almost half (49%) of Instagram users are on the platform daily, with 32% who say they go on Instagram several times a day.

    Among social networks, Instagram is the king of brand engagement. A recent Forrester study of 3 million user interactions with more than 2,500 brand posts on seven social networks, found that while 6 of 7 networks had an average engagement rate of less than 0.1%, top brands’ Instagram posts generated a per-follower engagement rate of 4.21%.

    It is for these reasons that top brands have flocked to Instagram. According to Simply Measured, 86% of the top 100 brands in the world now have Instagram accounts. But even for the world’s most socially savvy brands, there hasn’t been a good way to monitor user-generated content being geotagged buy customers at their locations.
    If you click through you can watch the webinar -- unfortunately, I can't embed Wistia player here on LSF, so you'll have to go to the Yext blog.

    I personally don't use Instagram, but I definitely see how it can be really powerful for brands and especially for fashion and food verticals. Has anyone here ever had good content come out of IG? I've definitely seen IG pictures get sourced to Foursquare as well, for example.

    I'm a Yext employee with the Certified Partner Team.
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  2. #2
    Member Since
    Jun 2012
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    Re: Webinar: Instagram Monitoring

    Thanks for sharing Aarthi!

    I don't use IG either but I know it's hugely popular and can see the benefit for lots of local business verticals. And I'm sure monitoring is an issue for big brands too.

    Really appreciate you sharing your webinar!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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