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  1. #1
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    How Google Business View 360 Virtual Tours Can Improve Your Organic Listings

    red_hatLocalSEO

    Location3 Media recently did a great post about Google Business View. So I wanted to share.

    How Google 360 Virtual Business Tours Can Improve Your Organic Listings
    By Location3 Media

    Virtual Tour photos not only greatly increase your visibility and click through rate (CTR) in Google’s local pack, giving you a competitive edge over other local businesses, but your organic listings could see benefits as well.

    From an assist standpoint, a Google My Business (GMB) profile with a 360 Virtual Tour provides not only brand credibility while attracting new customers but allows for exciting visual engagement and discovery. A potential customer may tour your business space via your local GMB listing but then also recognize your brand’s organic listing and click into your business website. Local, organic and even sponsored channels all work in tandem with one another, improving visibility, brand trust, CTR, traffic and likely conversions.

    Good stuff, so head over the read the rest above.


    And for more great info about Business View...
    Did you know we now have a whole new forum, just for Business View topics?

    Also see: Red Hat Local Search Optimization

    DYNAMIC! Google Business View: Get your Creative Juices AND Traffic Flowing!


    What are your thoughts about Business View???

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  3. #2
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    Re: How Google Business View 360 Virtual Tours Can Improve Your Organic Listings

    Yes, there have been many folks paying attention to their bounce rates after placing a tour on their website. Now, the questions are where on our website should we place our tour and how do I keep them on the tour?

    A few logical places depending on the flow of your site traffic...

    Homepage
    About Page
    Contact Us page

    Some businesses asked me if they should make a brand new page with their tour. I say go for it. But make it worth while by putting more content on that page and not just the tour embed. Make it fun, make it interesting... out of the many examples I can give I've heard of the following working well:

    Scavenger Hunt - Give your visitors a challenge in finding something and then giving a discount next time they go in.

    Challenge examples:
    What is our favorite football team?
    Find the toy elf and tell us where it is on your next visit
    Answer a list of trivia questions based on facts that you can read while on the tour

    I hope this helps to get the creative juices flowing.
    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

  4. #3
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    Re: How Google Business View 360 Virtual Tours Can Improve Your Organic Listings

    EXCELLENT points Louis. Thank you for sharing those.

    Hope it helps get the creative juices flowing.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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