The Biggest Losers in Facebook’s Recent Purge of Page Likes
Matt Southern, Search Engine Journal
March 27, 2015

Facebook warned everyone about an upcoming drop in page likes earlier this month, which ended up taking place on March 11th. By removing inactive accounts from a page’s total like count, Facebook claims its making the overall total of page likes more meaningful.

Understandably, many business owners were upset to wake up that morning to find their hard earned page likes had suddenly dropped. I’ll wager that however many likes your business page lost, it’s nothing compared to the drop incurred by the top losers.

Big brands and celebrities were hit hardest — which makes sense, they have the most likes so they also have the most to lose. However, it’s alarming just how many of their total likes were made up of inactive accounts, almost 10% in some cases.
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