Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 17
  1. #1
    Member Since
    Nov 2014
    Location
    Tampa, FL
    Posts
    12
    Thanks (Received)
    0
    Likes (Received)
    0

    How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Hey folks.

    I just posted this article on Rank Tank. Essentially this article will show you how to take the organic results for a local keyword, scrape the business addresses, and plot the business locations on a Google Map.


    The goal is to determine how important “proximity” is for this keyword. It’s very interesting because every time I do these reports, I learn about geographic hotspots that allow lower authority websites to rank for competitive keywords. You will also find outliers, businesses that are located hundreds of miles away yet rank in organic results for competitive keywords.


    If anyone has any tips on how we can improve this type of research, I would love to talk about it here!


    The article can be found here: How to Determine If Proximity Is a Ranking Factor for Any Keyword | The Rank Tank!

  2. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,043
    Thanks (Received)
    38
    Likes (Received)
    42

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Hi Chris,

    Very interesting stuff and thanks for sharing with us!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
    Aug 2013
    Location
    Rochester NY
    Posts
    951
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Thanks for sharing Chris..

  4. #4
    Member Since
    Nov 2014
    Location
    Tampa, FL
    Posts
    12
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Thanks Dusty Bones. I noticed your from Rochester. I'm from Buffalo and will be in the area next week. Would love to grab some Tim Hortons! Hit me up here or on Twitter if you're interested @csanfilippo01.

  5. #5
    Member Since
    Aug 2013
    Location
    Rochester NY
    Posts
    951
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Oh good your coming just after another snow. Bring some sunshine our way. I know its probably been a rough winter down there. Would love to meet up.

  6. #6
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    953
    Thanks (Received)
    6
    Likes (Received)
    12

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Interesting analysis Chris, I'll have to play with this a little with a few of the clients i'm working with now. What do you think about mobile proximity? The centroid will shift depending on user device usage, so do you think there's a limit to doing this analysis (eg, limit to only desktop searches)?

    Definitely a creative way to find proximity ranking factors, nice job with the post!
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  7. #7
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    953
    Thanks (Received)
    6
    Likes (Received)
    12

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    I want to point out a observation that I think is pretty important about this post. It doesn't work if you're in Chrome. The Chrome extension is outdated, and doesn't work the same way as the FF add-on.

    I was trying to figure out what I was doing wrong, then I realized the screenshots in the post were not the same as what I was seeing in Chrome. I checked the update date, and the version of the Chrome extension to make sure they were all up to date... it was. I double checked the link you provided in the post and it was for the Mozilla add-on. Sure enough, the FF add-on works just like you laid out in the doc.

    I thought that was a good point to bring up for anyone trying to test this. It has to be done in FF. You can't use Chrome to do this test.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  8. #8
    Member Since
    Sep 2012
    Location
    Nashville, TN
    Posts
    1,113
    Thanks (Received)
    1
    Likes (Received)
    3

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Admittedly, I didn't read the entire post. However, I think I have the main idea. If not, please forgive me.

    I think the article broaches the subject of the idea of proximity being a ranking factor in organic search results?

    It's been my experience physical location proximity relative to the location searched doesn't play a role in organic search results. Have others seen something to indicate that it does?
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  9. #9
    Member Since
    Jan 2015
    Location
    Chennai, India
    Posts
    56
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Great article Chris. Did you test this on other keywords as well?

  10. #10
    Member Since
    Nov 2014
    Location
    Tampa, FL
    Posts
    12
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: How to Determine If Proximity Is a Ranking Factor for Any Keyword

    Thanks for pointing that out Eric!

Similar Threads

  1. Replies: 26
    Last Post: 04-25-2015, 06:17 PM
  2. Replies: 6
    Last Post: 03-19-2015, 07:26 AM
  3. Questions regarding "Proximity of Address to Centroid" Factor
    By Nick.SEOSpark in forum Local Search
    Replies: 12
    Last Post: 03-01-2013, 01:53 PM
  4. Nailed it! What's #1 Ranking Factor for Local SMBs in 2013?
    By Linda Buquet in forum Local Search
    Replies: 4
    Last Post: 12-17-2012, 06:14 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •