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The A.R.T. of Local Search

Here is a great post by Nick Rink. Wish I'd thought of that acronym!
You know I'll be using it!

The ART of Local Search | Nick Rink | LinkedIn

There are many elements involved to make any local SEO campaign a success - proper website optimisation, consistent & authoritative citations, customer reviews, relevant local content and don't forget about quality local links! All those aspects (and more) should be focused on building three things for your business.
So now you can truly tell your clients and new prospects that...
Doing Local Search is an ART!

What do you think???