Good solid post from Neil Patel at Search Engine Land. Nothing earth shattering or new really, but he brings up some great reminders we should all keep in mind.

How Not To Do Local SEO In A Post-Pigeon Era

Google's Pigeon algorithm update changed the way local SEOs do business -- or at least, it should have. Columnist Neil Patel discusses how we should be breaking old habits and refocusing our local search tactics.
I left this comment:

Great points all Neil!

I also think post-Pigeon Google is looking at a wider range of signals to help determine a companies prominence, popularity and worthiness to score a precious spot in the pack.

In my Local Search Pro G+ Community we've been looking at lots of Local SEO puzzles trying to figure out why a company gets the A spot that does not seem to have much going for it. (Unclaimed G+ page, new site, low citations. no reviews, etc. ect.) In the last case we looked at it appeared the biz name had changed but the previous company was a fixture in that community for 22 years and was very popular. Same company, new name, site and G+ page, but Google connected the dots and this case it was the longevity of the business that won out.


What do you think???