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  1. #1
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    What’s Next in Local and How to make your Clients a Priority - Eric Rohrback

    Hey cool!

    Eric Rohrback from HubShout is one of our moderators here at the forum. And Yext is our premiere sponsor.

    I just discovered an interview Yext did with Eric about "what’s next in local and mobile, and how he finds ways to make his clients the priority."

    And the funny thing is neither one told me about this. I just discovered it on my own and wanted to share.

    SmartProfile: Eric Rohrback, HubShout

    What does Yext make it possible to do that you wouldn’t have time for otherwise?

    Our team has more time for onsite optimization, Google My Business optimization, and providing a higher level of customer service. If we stopped using Yext, then we’d need to spend more time building citations manually which would create a situation of diminishing returns for us. The more time we can spend helping customers and less time we spend manually building tedious citations on directories is better for everyone; both the customer and our team.

    Where do you see Local Search headed in the next 1 to 2 years?


    It’s already been going there, but more focus on mobile use. More and more the “centroid” of the search is moving away from desktops which have a static location, and more towards mobile search and the roaming user. Businesses need to have complete and engaging profiles on all the mapping programs, and all the relevant directories otherwise they could miss important traffic.
    Eric makes a great point about one of the biggest benefits to using Yext.
    Free up your time for more important and less tedious tasks.

    Always great to see someone on our team in the spotlight!
    Great interview you guys!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  2. #2
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    Re: What’s Next in Local and How to make your Clients a Priority - Eric Rohrback

    Thanks for the share Linda! Since this was posted later on Friday, I wasn't going to start actively sharing it until today :P

    The team at Yext was really awesome to work with on this project, and I can speak first hand to say they're a real asset to the HubShout arsenal. I was happy to take a few minutes of my time to help them out, since their team has done so much for us.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here
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  3. #3
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    Re: What’s Next in Local and How to make your Clients a Priority - Eric Rohrback

    Haha, didn't even notice the date. Just rushed off to share.

    Very cool Eric!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  4. #4
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    Re: What’s Next in Local and How to make your Clients a Priority - Eric Rohrback

    Thanks for doing the interview, Eric! It was great and we shared with the whole team here at Yext. Also love the focus you are now putting on Mobile as the next wave that all businesses really need to plan for.

    We are working more and more closely with our SEO expert partners and really appreciate their thoughts and feedback.

    Linda, sorry we didn't send you an update on this. We will likely have other interviews down the road and will make sure to let you know. While they may not all be Top Contributors like Eric, there's a really good chance they are regulars around here!

    Thanks.
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  5. #5
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    Re: What’s Next in Local and How to make your Clients a Priority - Eric Rohrback

    Nice interview Eric. You are the first local seo guy/girl I have met that likes crossfit. Double threat.
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