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  1. #1
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    KML vs. KMZ Files: Beneficial for Local Rankings?

    Hi All!

    I'd like to get your input on the benefits of using a KML vs. KMZ files. In the past, I have seen articles saying that it helps rankings in the 7 pack. Those articles are really old, and I haven't heard or seen much else surrounding this topic lately, so I was hoping to get some feedback from those who may have experience in this area.

    Would KMZ help, or waste time? Is KML good enough? Do neither do anything for SEO anymore? I know geo sitemaps fell out of favor a while back, have they been replaced by the geo coordinates in schema?
    Christa Morgante

    Local SEO Analyst at Local SEO Guide

    Connect with me on G+

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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    Great Q to raise. Thanks Christa!

    I've wondered as well. Because like you said, in the past it was said to improve ranking but now you don't hear much about it. Maybe it went the way of the dinosaur, and the my maps, and some of the other ranking tricks that no longer work???

    I'm not sure. But I'll Tweet it and share with the Pro Community and see if we can get a discussion and some opinions flowing!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    I quit hearing the local SEO's i follow talk about KML files more than a couple years ago. So it kinda fell off my radar. I can't say that I'm even aware of kmz. I wonder what Phil and Darren think?

  5. #4
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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    I don't know how helpful they are, but if you're going to use them, the proper procedure is to use a KML file and then refer to it in your XML sitemap.
    Rich Owings
    Local Is Where It's At | Asheville, NC SEO

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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    Good point Rich about adding to xml site map.

  7. #6
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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    I still use KML files but that's mainly because old habits die hard...

    If you want to do some competition research you can see if Google has indexed a KML file of your competitors by simply doing a site search like:

    site:myurl.com kml
    site:myurl.com kmz

    Just a thought if you wanted to check out some specific examples. I haven't been seeing a lot lately though.
    Casey Meraz: Local Search Nerd, Moz Local Search Raking Factors Contributor, Speaker at SMX & Author of How To Perform The Ultimate Local SEO Audit.


    Twitter | G + | Founder of Juris Digital & Ethical SEO Consulting

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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    Like I said in the Google group, I'm very skeptical this is a relevant ranking tactic. It seems like something that is good to talk about, but lacks relevant, significant, companion data proving it works. Kinda like the local business Schema markup.

    I am much more concerned about a location sitemap (XML & HTML) and proper interlinking between location/geography pages for multi-location businesses.
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    Some great feedback here. Thanks everyone!
    Christa Morgante

    Local SEO Analyst at Local SEO Guide

    Connect with me on G+

  10. #9
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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    SEO Local from Yoast still uses a kml file in the sitemap and google still publish the KML documentation here: https://developers.google.com/kml/documentation/ so I would still use it, id rather take the chance and put it in the sitemap anyway as it can only help
    Owner and Director at uk e liquid company medusajuice.co.uk Medusa Juice electronic cigarettes, the home of vaping.

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    Re: KML vs. KMZ Files: Beneficial for Local Rankings?

    Nice! Thanks Medusa.

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