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  1. #1
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    Local Consultants: Do you Include Blogging in Your Local SEO Package?

    One of our members here, Brock Kelly, asked a great question at the Local Search Pros Community yesterday. Wanted to get a discussion going here too.

    Just wondering if anyone includes blog posts in their monthly seo packages? I have been offering blogging services (1 per week) as an upgrade but was thinking about including blogging into a package as a added value. Just wanted to get other's opinions, thanks!
    So far Chris Pistorius and Chad Russell, both say a resounding YES!

    What say ye???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    Yes, blogging/articles are included in all my packages. Content is needed for both the serps and the client. Counting on the client for content is difficult and can strain the relationship.

    There is however an upsell that I offer which is an expert interview. The interview takes place via hangouts which can be problematic, or Zoom which is free and smooth.

    Publish the video to their sites and social media, transcribe the video as an interview article, and curate the video and article across other social sites.

    For a real bonus you can also turn the interview into a PR

  3. #3
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    Absolutely! Google loves fresh content and blogs are great places to talk about localized content! Sounds like a win win to me! If only I enjoyed writing...

  4. #4
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    Quote Originally Posted by Rob Hermann View Post
    There is however an upsell that I offer which is an expert interview. The interview takes place via hangouts which can be problematic, or Zoom which is free and smooth.

    Publish the video to their sites and social media, transcribe the video as an interview article, and curate the video and article across other social sites.

    For a real bonus you can also turn the interview into a PR
    Wow great tip Rob! Thanks for sharing!

    Super good idea. And I'd never heard of Zoom before, so that's a new one on me!

    I hate to have this great idea hidden under the topic of blogging.

    Would you mind starting a new thread in the Local Business Video Marketing sub forum?

    With a compelling subject line like: "How I Do Expert Video Interviews for Great Local Video Content".


    And then maybe tell us a little more. This is a great topic!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    Quote Originally Posted by rossicone View Post
    Absolutely! Google loves fresh content and blogs are great places to talk about localized content! Sounds like a win win to me! If only I enjoyed writing...
    Maybe you should learn to love it? Or hire someone that does maybe???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #6
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    We do add blogs to our client sites and syndicate to pinterest, FB, GMB and slideshare.

  7. #7
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    Quote Originally Posted by Linda Buquet View Post
    Maybe you should learn to love it? Or hire someone that does maybe???
    I'm lucky enough to have an in-house Copywriting department, phew!

  8. #8
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    Does google love fresh content or just content? Is there an article that relates to some testing on fresh content?

  9. #9
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    A lot of on-site and off-site SEO is content today. So yes, I do provide blogging for clients.
    Founder, LeadJoint.com
    Find SEO Leads

  10. #10
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    Re: Local Consultants: Do you Include Blogging in Your Local SEO Package?

    Blogging is pretty essential these days. If you're not adding content to the site, and finding the major questions your customers are asking then you'll be behind your competitors. Google likes new content, yes, but I think it's important to provide great answers for your customers.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

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