Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 19
  1. #1
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,568
    Thanks (Received)
    154
    Likes (Received)
    165

    Exclamation The REAL Secret to Ranking in Google Local

    The real secret? There is no secret! The truth is - there IS no magic bullet. There are a few choice 'tricks'
    that may work for awhile, but then usually get you in trouble.

    A lot of folks that take my Advanced Google+ Local training, I think are looking for a magic bullet. They seek that one secret trick that will push their client - deserving or not - to the top of their market in Google.

    I just read a great interview with Mike Blumenthal by Stargazer Digital, that really boiled it down well.

    Mike Blumenthal Talks Google+ Local

    A business has to be careful about “optimizing” their Google+ Local page.
    Google doesn’t take kindly to perceived manipulation
    and it is important that the business owner read Google’s rules and follows them religiously to avoid being suspended.

    There are really two types of optimization that you can think about:
    ranking optimization and conversion optimization.


    Many of the “tricks” offered up for ranking optimization have been cataloged and banned by Google. The main things that can be done are to give Google complete information, particularly category information.


    Most ranking optimization is best done off Google by making sure that you have a lot of citations, links, reviews around the web and branded mentions of your business and a well crafted website.

    Conversion optimization, where you are trying to stand out from the crowd and convince more clients to call you is well worth pursuing. Here are some ideas along those lines:

    - Photos that are compelling and show well in the limited 64 x 64 pixel display that Google provides on the front page

    - A great business description that helps you stand out from the crowd. Think of it as the most important elevator speech you will ever make.

    - Review management; making sure that your clients are leaving reviews at Google and elsewhere on the net so that prospective clients can see from others what you do well.
    So sadly no magic bullet. There are lots of ethical things you can do to fix problems and lots of best practices to follow that help ensure the listing will rank as high as it naturally deserves to.

    One of the things I teach a lot about is how to learn to "think" like Google. How to evaluate listings like the Google Local algo does. Learn what she likes (relevance) and use multiple, ethical ways to build up relevance (trust). And also learn how to avoid a wide variety of things that are either blatant violations
    OR violate unwritten rules OR trip a spam filter, because it mimics certain spam patterns. But all you can do is clean up data & represent the business as accurately as possible, in as many ethical ways as possible.

    So there is no secret formula you can apply to a Google+ Local page that will help overcome other problems the client may have - like fractured upstream data, hidden merged dupes, a slow, poorly designed web site or organic penalties.

    I liken the local algo to a giant complicated puzzle. He who has the most pieces AND the most IMPORTANT pieces in all the right places - wins in that particular market.

    There are puzzle pieces on the G+ Local page, there are 3rd party pieces like citations, reviews and backlinks and there are lots of important puzzle pieces on the web site itself.

    So you can get all the pieces just perfect on the G+ L page, BUT if their citations are a scrambled mess and they have a slow site with organic violations, you may have a hard time moving the ranking needle - regardless of how well you optimize the G+L page.

    I really like the fact that Mike pointed out conversion optimization too. Because that IS something you can strongly impact on G+ L listings.

    If you get a client to rank high, but their listing is not compelling and does not generate clicks or calls then you have not helped them as much as you could.

    1/2 the listings out there have poor quality images and the description says "We offer blah, blah, blah, blah and blah. With just a long string of keywords. What can you do to set your client apart?

    Focusing equal effort on things that will help your client stand out from the competition, is as important as ranking optimization.

    So hope I didn't disappoint. You knew there was not really some secret trick right?

    In the Google local game - learning to use best practices, finding ways to enhance relevance and trust, ensuring data integrity and conversion optimization is what it takes to help your clients win! And that's the boring truth!

    However getting all the puzzle pieces right & making them fit, is not boring or easy. It's a HUGE challenge! And that my dear, is why clients should be paying YOU the big bucks!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. GradeUs in thread
  3. #2
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,721
    Thanks (Received)
    32
    Likes (Received)
    48

    Re: The REAL Secret to Ranking in Google Local

    So very true. It's too bad the secret wasn't the same as "The Secret", where we can just visualize the great ranking results, and the law of attraction takes care of the rest.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #3
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,568
    Thanks (Received)
    154
    Likes (Received)
    165

    Re: The REAL Secret to Ranking in Google Local

    Quote Originally Posted by Colan Nielsen View Post
    So very true. It's too bad the secret wasn't the same as "The Secret", where we can just visualize the great ranking results, and the law of attraction takes care of the rest.
    LOL Colan that was classic! I love that you added that!
    And yes, sigh... wish it was that easy!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #4
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,568
    Thanks (Received)
    154
    Likes (Received)
    165

    Re: The REAL Secret to Ranking in Google Local

    I have my February Advanced Google+ Local group training course today and tomorrow. So actually wanted to get this all down in writing, so I could link to it in the course materials, instead of having to take up 2 training pages to explain some of these points.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,721
    Thanks (Received)
    32
    Likes (Received)
    48

    Re: The REAL Secret to Ranking in Google Local

    This is such a fantastic post. Thanks so much for sharing this Linda!!
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  7. #6
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,568
    Thanks (Received)
    154
    Likes (Received)
    165

    Re: The REAL Secret to Ranking in Google Local

    I think it may be a gread post to share with certain clients too. Those that have unrealistically high expections or have talked to someone else who's promising that magic ranking bullet!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
    Member Since
    Nov 2012
    Location
    New Orleans, LA
    Posts
    204
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: The REAL Secret to Ranking in Google Local

    Great points, Linda. Too many people, and even SEOs, want to find that one little secret that rockets their Local listing to the A spot. But SEO involves a holistic approach--address everything, not just one thing such as your listing or backlinks. Mike also made a great point in the interview when he stated that too many businesses focus on Facebook too much. Facebook may have a lot of people on it, but when they're trying to find a business and are ready to buy, they will use Google.
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
    Circle me on Google+ or follow us on Twitter

  9. #8
    Member Since
    Sep 2012
    Location
    Texas
    Posts
    252
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: The REAL Secret to Ranking in Google Local

    Wait.........so we don't get the SEO easy button at some point??

    The secret is just good old fashioned hard work mixed with expertise and understanding the guidelines! It doesn't get any better than that in my opinion.

  10. #9
    Member Since
    Dec 2013
    Location
    Louisiana
    Posts
    42
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: The REAL Secret to Ranking in Google Local

    I especially like Blumenthal's admonition about conversion/CTR optimization. Google considers this one of their strongest signals in both paid and organic search.

    Also, I only tend to use Facebook for local when I know the business already and want to see their menu or other info. But for looking for generic info on a local business category I go to Google.

  11. #10
    Member Since
    Aug 2014
    Location
    United States
    Posts
    4
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: The REAL Secret to Ranking in Google Local

    Linda,

    First of all, thanks for such a great post. There is so much great info in there. I hate to ask for more, but I'm going to hahaha. Copywriting is definetely something I struggle with. I found a thread on here for best practices for writing descriptions, but no examples of rock solid A+ material.

    Would you mind sharing some of the descriptions you have written for clients. I would understand if you didn't want to share. I am just trying to get a feel for what constitutes greatness.

    Thanks,
    Curt

Similar Threads

  1. Google and Your Business Forum - Secret RSS Feed for You
    By Linda Buquet in forum Google Local
    Replies: 4
    Last Post: 07-30-2012, 10:39 AM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new