What if Google were to give you an easier way to precisely target just the keywords that were relevant to your business, without requiring all the crazy workflow like social media bookmarking and link begging and link baiting, and writing evergreen content, etc.

My point is: How exactly is this bad thing for small businesses? In the end, isn't PPC just becoming an easier, more prominent, and more effective form of inbound marketing? And if so, why not embrace it with both arms open?

And isn’t this better than worrying about what zoo creature Google will unleash upon us next?


See it on Scoop.it, via Google Places Optimization & Local SEO News



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