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  1. #1
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    "Hate us on Yelp" campaign to deal with negative reviews

    I thought this was an interesting way to deal with negative Yelp reviews and had to share it with the community.

    Check out this company's "Hate us on Yelp" campaign.

    This company is now following suit.

    I'm curious how Yelp would deal with an army of companies messing with their review system like this.

  2. #2
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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    Thanks for sharing Kristen! I had not seen those 2.

    I posted about this one a couple months ago.

    Bolt Barbers Hate us on Yelp.

    Think they may have been the original to do it and they made it go really viral.

    But overall not the best marketing campaign idea, right???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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  3. #3
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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    Quote Originally Posted by Linda Buquet View Post

    But overall not the best marketing campaign idea, right???
    Yep, that's definitely not a direction I would advise any of my clients to take. But definitely interesting, nonetheless.

  4. #4
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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    I think it's great - for any business owner that is ok with being "infamous", this is a great marketing strategy. Especially if it turns into more reviews. The more people talk about you, the more visible you are - regardless what they are saying.

    This goes to a larger issue though, which is the gamification (and randomness) of 5 star reviews. I've never understood how people can make decisions based on the reviews of random strangers, whose sensibilities may be completely different than your own. But that's a different topic :-)

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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    I agree, you do have a point, but the problem with this strategy is when someone searches for a nearby Italian Restaurant, they would pass right by a 1 star restaurant.

    Also, if Google ever adjusted their local algo based on review ratings, all those 1 star reviews might come back to haunt them in the end.

  6. #6
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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    I agree with Linda. In a normal situation this campaign would not be a good idea. You better have a mind bending product/service and a serious cult following to make this work. I am a huge fan of making something Absurd in order to point out absurdity, Similar to what Bryan Seely is doing with his ethical hacks of Google Maps. I would love to see a huge movement like this on Yelp. I think it would force yelp to step up. Imagine if every restaurant in one city decided a 1 star campaign. It would completely invalidate yelps authority.

    Interview with Brian Seely: Engineer, Marine and Ethical Hacker

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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    @kristen, why do you say they would pass right by a 1-star restaurant? I would expect the following are possible:

    (1) On Yelp's mobile app, I search by distance first typically. So, if I'm close to one of these businesses, they would show up high

    (2) I also tend to search by date, to see who has the most recent comments. In that scenario, these businesses also win because they are generating a lot of comments

    (3) For a general Google search, the volume of content on their Yelp page will likely result in their SERP being higher. It's certainly possible that Google could start penalizing people for poor ratings, but I haven't seen that yet, have you?

    I'm not disagreeing that they are likely playing with fire a bit. I also applaud their ability/desire to put themselves out there and take this chance. Because they are fighting a good fight. As it is now, if they accept the status quo, then:

    (1) They are subject to Yelp arbitrarily filtering reviews. This wouldn't bug me so much if they explained why each review was filtered, but they don't.

    (2) They are subject to other (competing) business being profiled on their own page, as well as the order that they are shown, with little they can do about it other than pay for advertising for more "promotion"

    (3) They aren't allowed to "ask" for reviews, and in non-urban areas it's hard to build up a critical mass of reviews unless you ask. So it's a catch-22.

    So, while you are saying they may suffer penalties down the road, I view these businesses saying they are suffering penalties RIGHT NOW. And for the most part I agree with them. I do think there are "better" ways to address this issue, but I still applaud what they are doing because they are making themselves more visible to their market in a way that *they* think makes sense, not a 3rd party.

    ---------- Post Merged at 09:12 AM ---------- Previous Post was at 09:08 AM ----------

    @dustybones, I'm a little confused. You say that you think this tactic is a bad idea, but then you say you love it? Which one is it? :-)

  8. #8
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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    @biz: I didn't say it was a bad idea. I said, "In a normal situation this campaign would not be a good idea"

  9. #9
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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    People follow those that lead with conviction. The world is starving for originality. Few have the courage to be themselves despite what the herd of sheep say or think.

    “ME TOO” business is so awful; “full-service provider”, “cost effective solutions”. Blah-Blah-Blah. When you sound like everyone else and act like everyone else, you’re saying, “Our services are like everyone else’s, too.

    Thank God for business owners like these guys. The principle here is much larger than reviews or yelp.
    Last edited by CodyBaird; 05-30-2015 at 07:53 AM.

  10. #10
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    Re: "Hate us on Yelp" campaign to deal with negative reviews

    Quote Originally Posted by CodyBaird View Post
    People follow those that lead with conviction. The world is starving for originality.
    Great point Cody and they also will bring out the skeptics to fight you....

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