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  1. #1
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    Top 35 Local Search Leaders to Follow

    This is a GREAT list. I say that because in addition to the usual suspects, there are some new people to follow I was unaware of. So always happy to expand my knowledge base through more connections.

    Speaking of usual suspects - thanks for including me in the list, Brian!

    Top 35 Local SEO Leaders to Follow
    Brian Barwig - IntegrateDigitalMarketing


    Digital marketing, specifically Local SEO, is extremely challenging and only getting more so with the addition of new Google algorithms, Mobile updates, Phantom Updates and the removal of Local Packs. How do you keep up with all of the changes and fluctuations in the local area?...

    Below is a list of my 35 Go-To Peeps when it comes to Local SEO. These are, in my opinion, the top Local SEO people/companies which continually produce relevant, timely and high quality information. These are the people I turn to when I want no-nonsense, breaking information.
    Head over to check it out and follow all these peeps!

    Thanks again Brian for the nice write-up.

    What do you think? Find anyone new to follow that you didn't know about before?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: Top 35 Local Search Leaders to Follow

    Great list. I will have to follow more of the people on this list in addition to the ones already.
    Scott Rawlins - Find Local Company in Atlanta GA
    Follow Me on G+

  3. #3
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    Re: Top 35 Local Search Leaders to Follow

    I'm honored and frankly not worthy to be on the list with these guys/gals. Thanks Brian!

  4. #4
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    Re: Top 35 Local Search Leaders to Follow

    Great post! Right on the money.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #5
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    Re: Top 35 Local Search Leaders to Follow

    Cody you are worthy and congrats making the list!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #6
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    Re: Top 35 Local Search Leaders to Follow

    Yes, totally worthy. You are a fountain of knowledge.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  7. #7
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    Re: Top 35 Local Search Leaders to Follow

    Cody,

    What do you think are some of the things you do daily to make a list like that? Do you have any special regimen? Do you pay attention to certain news types or trends? Basically just looking for some tips on what I can do better in my day to day, and who better to ask than someone like you

    I always feel like i'm missing something, or just a little behind on some areas so any tips or advice on what you do in your day to day would be really cool (and probably helpful to others as well).
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  8. #8
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    Re: Top 35 Local Search Leaders to Follow

    Eric,

    First of all, I'm really not in the same class of some of the list. And the reason I admit that, also happens to be my answer for most of milkmen's success.

    Experience is the trump card. Or should I say failure. I been fired more than 400 times now. To me, that is a lot of failure. I've dropped so many balls and screwed up so many campaigns that I'm embarrassed to admit it. It has driven me to depression at times. I am not afraid to try and/or learn anything and grow my skillset. Failure doesn't scare me as much as it use to.

    I will readily admit to checkered past. Some of the worn out hats in my closet are....well black, grey, blue, red or any other creative color you can come up with. I don't share that point because I believe seo's or smb's will need to be shaddy to have success. But I don't think you or your clients will have success by doing the same thing everyone else in their vertical or city is doing.

    So much of the "online marketing posts/blogs/articles" out there are dribble. Everyone is just repeating what they read/heard someone else instead of sharing what they've actually learned in the trenches or at the school of hard knocks. When in reality, I don't believe digital thought leaders are really sharing all their secrets. It's not a secret or an edge if everyone else is doing it. You have to do it better or at least better than those you are competing with. I haven't blogged for 2 years because frankly Phil's posts or Whitespark's post are better or they already "dropped the knowledge".

    Which leads me to another point I am very passionate about - originality. If you don't have a new and/or better take on a topic - why create more noise? Joel Kettle wrote an interesting article on inbound.org recently clowning on the fact that so many marketers are saying the same thing, "build great content and they will come" yada, yada dribble. If you sound, say, and/or do the same as everyone else, you are essentially saying "our products and services are the same as everyone else".

    Another important lesson I have learned is that some businesses don't have the commitment/resources/or desire required to compete. That's why 9/10 smbs will fail. A hard lesson for me to learn was when or what business to say NO to. Most marketing companies/individuals only have so much bandwith (money/time/resources) on a given month. I figured that out after wasting thousands of hours/dollars on businesses that aren't going to win in their neighborhood long term. The cost of acquiring and maintaining clients is high. The majority of markets are too competitive for a half assed approach. So NO Mr/Mrs business owner, I don't think you can compete in Houston with $500 each month, I don't think you can compete in any town USA population 100K with $500. Why? Because there are at least 10 other businesses with a budget/commitment (same thing by the way) that is 4 to 10 times higher than yours. They are going to hire an agency with an experienced SEO, PPC, display and web dev that are going to come at you every month for that customer dollar. There is a reason why ReachLocal, Boostibility, OrangeSoda, Avalaunch, Nifty etc. have minimum monthly spend. In my opinion it is because that's the bar or they want to really compete to win. I'm not saying that there aren't exceptions. I'm just saying that my book of business isn't full of exceptions anymore. That was some scary shit for me to get my head around at first. But the way I started to look at it was to pick 1 client and really put the effort in for that guy/gal rather than have 5 clients at a fraction of the price that frankly have unrealistic expectations. Expectations that I gave them - whoops. A publicly traded company like ReachLocal can't compete with me/small firm on the ground locally in under these conditions IMO because that cannot add the same "touch" and care to the campaign. They can come in behind you however with a more robust, holistic approach to online marketing and take your clients all day if your campaign only has enough juice to kind of keep the light on. Don't get hung up on the dollar figures here, rather focus on what it will take to really compete/win in that vertical/city.

    In summary:

    Experience i.e. Failure - Malcom Gladwell and Macklemore describe experience best, "Ten Thousand Hours They Carry Me", "The greats weren't great because at birth they could paint. The greats were great cause they paint a lot"

    Originality - If you sound, say, and/or do the same as everyone else, you are essentially saying "our products and services are the same as everyone else".

    Compete to Win - and find clients that feel the same way.
    Last edited by CodyBaird; 06-03-2015 at 10:46 PM.

  9. #9
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    Re: Top 35 Local Search Leaders to Follow

    Wow, thanks for opening up and sharing that. I'm sitting here right now completely inspired. Thanks Cody.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  10. #10
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    Re: Top 35 Local Search Leaders to Follow

    Great response Cody! No one should be afraid to fail. It's being human. Learn from it and move on.
    Scott Rawlins - Find Local Company in Atlanta GA
    Follow Me on G+

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