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  1. #1
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    Question Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    We all know that quirky things can happen with Google Local AND that sometimes there are extenuating circumstances.

    AND we all know sometimes we get info from GMB support that is just not accurate.
    So I want to stress that the story I'm about to share is unconfirmed at the moment.

    HOWEVER a bunch of consultants at our Pro Community have complained about finding multiple listings in their bulk accounts that had become UNverified, so possibly this is why?

    Just in from Brian Barwig.

    Google is Un-Verifying GMB Listings | IntegrateDigitalMarketing.com

    I asked him why several of the listings were unverified and he stated they were inactive for at least 6 months. This means Google is UN-VERIFYING LISTINGS in GMB accounts if there is no update or post in at least 6 months!
    What I quoted above was sort of the main point of the thread, so head over to read the surrounding story.

    FYI I had planned to say I wanted to get feedback and see if this was happening in more than this one case - then I would escalate to Google once I had more cases to back it up.

    BUT I saw that Mike just escalated this to Google and asked if it was true.
    So will let you know if they tell us anything we can share.


    Thanks for the head's up Brian. And for escalating Mike.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  3. #2
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    BTW for a long time Google support was recommending 'poking' listings on a regular basis. And I recommend in my Advanced GMB course to check client's listings at least once a month and while you are in there, give it a poke to ensure Google knows this is a proactively managed account with accurate data.

    Sounds like poking is still a good idea. But I know with huge bulk accounts, easier said than done.

    STAY TUNED and we'll try to get a definitive answer from Google
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    Thanks for sharing Linda.

    Id like to see if any of the TC's or GMB power users who've had this same experience or know if this is the real answer as to why these accounts are being disconnected.

  5. #4
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    This is interesting news. Can't wait to see what the escalation brings out. Iv'e seen some where listings have become unverified but on the other hand I also see clients who haven't touched it in years and there is no change.

    By "poking" a listing are you referring to just logging in Linda or are you actually making an edit or post?
    Casey Meraz: Local Search Nerd, Moz Local Search Raking Factors Contributor, Speaker at SMX & Author of How To Perform The Ultimate Local SEO Audit.


    Twitter | G + | Founder of Juris Digital & Ethical SEO Consulting

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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    Quote Originally Posted by CaseyMeraz View Post
    By "poking" a listing are you referring to just logging in Linda or are you actually making an edit or post?
    Poking is something I've stressed in training for years and something support OFTEN used to tell folks to do. I have an old old post, let me go find it.

    From 2012 - Google+ Local POKES - How and When to Poke your Listing

    Colan 2014 - Return of the "Poke"?

    NOW read those for background and a ton more info BUT the dash has changed
    so the instructions for HOW to poke in those old posts have changed.

    Basically just log in, click to go into the edit business details section. Double check everything is correct then hit submit. So it's just edit/submit, without changing anything, assuming it's all correct.

    Do you guys remember all the posts I did maybe a year ago where Google was deleting a ton of listings in AU and Canada???

    Those businesses all got emails (or were supposed to) telling the owner to check their listing data and hit submit OR their listing would be deleted.
    (i/e poke it.)

    So essentially all this equates to ways Google tries to get you to verify the data is correct, esp if the listing seems to be dormant.

    FYI Google replied. Waiting for something I can quote.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #6
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    Quote Originally Posted by CaseyMeraz View Post
    By "poking" a listing are you referring to just logging in Linda or are you actually making an edit or post?
    Oh and re that last part Casey - I don't know for a fact but strongly suspect just posting does not get it. Someone could be paying someone to do social posting or have something set up to auto post from their blog. BUT not be actively managing their data.

    So it's not just signs of life on the listing - it's actually going into edit screen to verify data is correct. (I'm pretty certain.)
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    Looking forward to hearing what Google has to say. This could be a huge annoyance for those of us who manage large GMBL accounts if simply re-uploading a bulk sheet doesn't do the trick!

  9. #8
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    DIRECT QUOTE from Google and the email they are supposed to send out giving 2 weeks notice before they unverify.

    We’re asking users to log in in order to prove they still own the Page, and explaining that if they fail to so within 2 weeks, the Page will be freed from current ownership. We're doing this in order to continue to provide people with the best experience when they’re looking for local businesses like yours.

    Here's a copy of the warning email -


    Important information about your Google My Business account

    Dear business owner,

    Thanks for being part of the small business community on Google. This email requires action from you so your Google My Business pages can maintain their current ‘verified’ status. It’s very quick—it shouldn’t take more than a couple of minutes.

    We're doing this because we haven't heard from you in a while, and we want to make sure that people looking for your following businesses find the most up-to-date information on Google:


    Googleplex (business name)

    Simply follow these three easy steps:

    1.
    Sign in to your Google My Business account. Click here if you have any trouble signing in.
    2.
    Review and update your information for each page.
    3.
    Click the “Done editing” button.

    That’s it! Please note that if you don’t take action before May 29th, 2015, you’ll have to verify your pages again for future updates to be shown on Google.

    If you have any questions, you can contact us anytime. Thank you for helping us make Google Maps better.

    Sincerely,
    The Google My Business Team


    So it seems this is somewhat similar to what they did in AU and CA previously.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    Mike just posted:

    Google Now Requiring Null Edits to Keep GMB Lisitngs Active in US | Understanding Google My Business & Local Search

    So I'm sure there will be more commentary there.

    Plus we are trying to get a little more clarification on this, so will let you know if any more info comes to light, especially about timing and how long a listing needs to be active before it triggers this email.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    Here is the additional clarification we just got from Google.

    We may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We're doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours. If you find that a page in your account has been incorrectly unverified, please contact support to get assistance restoring verification.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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