Local Marketing Summit banner  below header new

User Tag List

Thanks Thanks:  0
Likes Likes:  0
Results 1 to 9 of 9
  1. #1
    Member Since
    Sep 2012
    Posts
    424
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Routinely Changing GMB Descriptions

    Has anyone experimented with changing descriptions in GMB on a monthly or quarterly basis and tracked rankings?

    I have a seasonal client and thought about changing the description to suit the service they are trying to push most, based on the time of year. Most importantly, is this something that can cause a problem or penalty?

    My thought is to serve better and more timely information to potential prospects. Typically, every 3-4 weeks I'll add an image or change one out. Haven't seen any negative impacts from this but I certainly don't want to trip any filters or raise any red flags.

  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,620
    Thanks (Received)
    177
    Likes (Received)
    195
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    Have important thoughts on that. But up to eyeballs in alligators.

    More later.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,735
    Thanks (Received)
    44
    Likes (Received)
    59
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    Google said that the business description is not a ranking factor. However, that was back in 2012. I'm sure lots has changed since that comment was made.

    I don't have any research put together but I am curious to see what Linda has cooking.

    You mention adding or removing an image every now and then, where are you changing that? Did you figure out a sweet trick to add images to a GMB Description?
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #4
    Member Since
    Sep 2012
    Posts
    424
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    I was going off the notion of a poke type event the way you were able to do it in Google Places. I just thought about it today and was wondering if anyone has practiced this. It would a) help keep the profile active showing G that we are still here, b) it would keep the information current for the season. I just don't know if Google frowns upon continually changing the description. Of course, it's not a manipulation thing but just keeping things current.

    I usually change an image in GMB and sometimes, the Google+ page. Unfortunately, I have not found any tricks to add an image to a GMB description. Although, that does sound pretty cool.

  6. #5
    Member Since
    Jul 2012
    Location
    Toronto, Ontario
    Posts
    2,735
    Thanks (Received)
    44
    Likes (Received)
    59
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    We routinely log into GMB accounts and make a null edit and/or check to see if Google had made any bad auto edits. We have been doing it for several years. Mike just posted an interesting blog on this topic.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  7. #6
    Member Since
    Oct 2014
    Location
    Austin, TX
    Posts
    290
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    From the testing we've done (over the last 2 years), if business descriptions matter at all in GMB it is only by proxy (through user interaction).

    The content of them certainly doesn't have any statistically significant affect on rankings.

    .02,

  8. #7
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,620
    Thanks (Received)
    177
    Likes (Received)
    195
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    Quote Originally Posted by Colan Nielsen View Post
    We routinely log into GMB accounts and make a null edit and/or check to see if Google had made any bad auto edits. We have been doing it for several years. Mike just posted an interesting blog on this topic.
    And on same topic Mike was talking about, I had an earlier post about the same topic and talked about "poking" listings as I've advised in training for years. (Mike called it null edit in his post, same thing.)

    Is Google Un-Verifying GMB Listings that are Inactive for 6 Months?

    I agree with Colan and Brian about desc not being a ranking factor.

    Now if Dragon will cooperate, may have a long one. Let's see what kind of mood he's today. (I got new headset and bought the latest version of D, but have not had time to install yet.)

    Okay so the first caution I was going to give is not to tweak your description too often. It's considered a spam signal and I've seen folks get suspended and when they asked support why, they were told that was why. So that's part of the reason, in the training you took Luke, I stress toward the beginning, to gather everything in a word doc. Proof everything, work through your description, figure out your categories, get everything perfect - so you can login and make one edit and change everything in one fell swoop. (Well not one edit session, but importantly 2 diff edit sessions as I explained in training. But don't have time to go into now and it's a little off this subject and is more about not triggering verification in a way that will hold up important edits, waste your time or cause PINs to be invalid.)

    That isn't to say you can't change the description occasionally, especially if seasonality is an issue or something changes with the business. That's simply to say don't keep tweaking - because that's what spammers do.

    I've seen people that aren't local search pros and, but pretend to be, say: "You need to keep changing up your Places description and your images all the time, because Google loves fresh content. Fresh content – for your website, yes - but not a great idea for GMB.

    So that's my advice. Change as necessary, but try to avoid unnecessary tweaking.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    There are many better uses of your time imo. Heckler made the best point for manipulating ranking...activity to the profile, visits to page, map requests or driving directions, +'s, views etc. All which can be manipulated if you want to learn those tricks.

    I would spend the time improving site, not just content, or on page but also technical aspects that make it faster.

  10. #9
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,620
    Thanks (Received)
    177
    Likes (Received)
    195
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Routinely Changing GMB Descriptions

    True Cody!

    And the other thing I meant to mention is that...

    Google is making it so hard to even get to the G+ L page now that I doubt hardly anyone will see the description anyway. So another reason not to put too much energy into the page.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

Similar Threads

  1. Business Descriptions in New Dashboard
    By Colan Nielsen in forum Google Local
    Replies: 4
    Last Post: 12-21-2013, 01:06 PM
  2. Descriptions
    By raylaminac in forum Local Search
    Replies: 2
    Last Post: 12-09-2013, 01:00 PM
  3. Descriptions, citations, and duplicate content
    By Jamie Steigerwald in forum Google Local
    Replies: 11
    Last Post: 07-30-2013, 11:58 AM
  4. Questions re New Places Dashboard Descriptions
    By rossicone in forum NAP, Categories, Dashboard Data
    Replies: 5
    Last Post: 05-02-2013, 07:25 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new