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  1. #1
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    Accuracy of Bright Local

    Okay...this has happened many times with BL.

    I run a citation report, and it says all these listings the client is not in.

    And I check and the client is definitely listed. UGH!

    It's hard for me to keep using them, when their reporting seems so inaccurate.

    Anyone else experience the same thing?

  2. #2
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    Re: Accuracy of Bright Local

    Quote Originally Posted by Mike Pedersen View Post
    Okay...this has happened many times with BL.

    I run a citation report, and it says all these listings the client is not in.

    And I check and the client is definitely listed. UGH!

    It's hard for me to keep using them, when their reporting seems so inaccurate.

    Anyone else experience the same thing?
    Mike this typically happens because BrightLocal *might* be using a third-party cache like Google Custom Search to retrieve citations and also because of limitations in the search functionality on certain directories.

    Some directories are extremely unreliable and their search doesn't work properly most of the time. Solving the crawling problem isn't as easy as it sounds on first shy and I know this from personal experience having tried to accomplish.

    I think as far as accuracy of scan goes, Yext's scan is the best, even though they're only on a limited number of sites.

  3. #3
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    Re: Accuracy of Bright Local

    Hi Mike

    Ashwin's reply above sums up the problem in a nutshell.

    99% of citation sites don't offer any API connection so we do rely on Google & Yahoo indexes of the sites we report on in CitationTracker. We also use the native search functions on some of the top citation sites but they're not always reliable.

    We're always testing out new ways to improve the accuracy of our results. Striking a balance between bringing back every result and not bringing back false results is often tricky. We have 2 additional solutions that we're testing right now which will add much great reliability into the tool - 1 of which we plan to release tomorrow.

    Yext has the benefit of a direct pipe into the sites that it reports on so it's data is pulled direct from their database.

    Myles
    Founder of BrightLocal.com, the Local Search Tools & Citation Experts

  4. #4
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    Re: Accuracy of Bright Local

    Thanks Linda!

    What about Whitesparks citation finder? It looks pretty good.

    I'm torn between BL and Whitespark for citations, but I hate the "intake form" for whitespark. It's not user-friendly at all, and I don't know why they won't convert it to an online form.

  5. #5
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    Re: Accuracy of Bright Local

    Thanks Myles and Ashwin.

    Mike, Darren replied about Whitespark in your other thread last night and explained.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #6
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    Re: Accuracy of Bright Local

    Myles,

    But if I were to buy citations then, many of the chosen 25 would already be taken, so I would never know what citations for a client are really available, so it just adds more time to my day with every client trying to get citations with your company that are not done already for each client.

  7. #7
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    Re: Accuracy of Bright Local

    @mike: I find that if I search using simplified official business names I get better results. For example, If the company's name is Doug Bosworth Orthodontics I will search using the following variations and get different results. Only issue is you have to run separate reports. I use this method along with alternative business name

    Doug Bosworth Orthodontics
    Doug Bosworth
    Bosworth Orthodontics
    Bosworth




    Attached Images Attached Images  

  8. #8
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    Re: Accuracy of Bright Local

    What is even worst with these directories is that it will not be indexed by google due to poor site structure.

    I do regularly check my Client's citations to see if they are in Google's index.

    Another part of the problem is if you have 100 sites with your NAP, google may drop a bunch of them. Also if the directory has the exact same info as 1000 other ones, google may drop it. Some directories are better at adding reviews and other content than others.

  9. #9
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    Re: Accuracy of Bright Local

    A tool is just that... a tool. It is designed to help us do our jobs, not replace our jobs.
    With a hammer, you can put holes in a wall, smash your thumb or use your skills to accurately place nails and build a beautiful house.

    While it would be ideal and pretty awesome if there were a simple, accurate push button solution, but if there was, clients wouldn't need us anymore.

    We need to know how to use the tools to the best of their ability and know how to apply that to what needs to be done next.

    The citation thing is a nightmare. Even if the tool comes back and says Yes, you are listed correctly on these 50 sites, it doesn't tell you that it is also listed wrong 7 different ways on those same sites.

    I use a combo of tools and feel I am pretty good at finding all the hidden, missing and inaccurate listings. I use Yext, Synup, and BL as well as searching the individual citation sites to double check.

    So, don't get too frustrated. I know it can be a pain, but that is what we are here for and what we do. :-)

  10. #10
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    Re: Accuracy of Bright Local

    Well put Greg.

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