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  1. #1
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    The biggest problem you face?

    Let's get a good discussion going here.
    When I first got started in SEO, I thought i would be able to just read a couple books, and I'd be good to go. What I realized is that SEO will take years to master.

    With that being said, I have two questions about your experience with SEO.

    1. Are you a DIY seo'er (business owner, blogger,etc.) or are you someone who gets paid to do it for others?

    2. What is the biggest problem you deal with when it comes to SEO or your business doing it for others?
    Last edited by Linda Buquet; 06-11-2015 at 08:32 AM. Reason: Moved from Google Local to Consultant's Corner

  2. #2
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    Re: The biggest problem you face?

    Getting clients to understand that it is marathon and not a sprint. Things don't happen overnight and you need to keep plugging away at it.

    A close second for me personally is getting clients to help me help them. We can't do it all alone without a little help from the businesses themselves.
    Scott Rawlins - Find Local Company in Atlanta GA
    Follow Me on G+

  3. #3
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    Re: The biggest problem you face?

    That's something i've heard several times before. Clients go into the deal with unrealistic expectations

  4. #4
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    Re: The biggest problem you face?

    @autoholic1

    Scott said it perfectly.

    Also, many clients get hung up on daunting one-time activities: fixing a data-aggregator listing, creating a page for each specific service, etc. Half of local SEO consists of those one-off steps. To the client, they seem like a flood of work.

    So one challenge is to make your client understand which activities are one-time vs. ongoing.

  5. #5
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    Re: The biggest problem you face?

    The biggest issue I have been running into lately is clients wanting to rank outside of their city for areas that don't make sense to the user. Don't get me wrong, I want to get clients the most visibility possible but I don't think ranking outside your area is always best for users and it in turn can hurt your online presence. Explaining this to clients is not always easy and it seems that this is becoming a more prevalent request from business owners.
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  6. #6
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    Re: The biggest problem you face?

    Welcome autoholic1 and thanks for kicking off what is turning into a great discussion.

    3 years ago when I still worked with Dentists my biggest problem was dealing with dupes. If I was still dealing with Dentists today that would still be a biggie, but I'm not sure it would be THE biggest.

    I think the biggest for me now would be just the complexity of ranking and how there are so many moving pieces that all need to be tackled. Gone are the days of being able to just optimize the Place page and do some smart on-site SEO.

    So if I had a full service agency and a team, I think it would really be managing and tracking all the various tasks that need to be done to ensure we were covering all the bases for clients.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #7
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    Re: The biggest problem you face?

    I just shared this post at the Pro Community too, so hopefully a discussion will be starting there too.

    IN ADDITION to sharing your biggest problem...

    Please weigh in with any solutions you may have to the problems other are facing as well.


    (Share here or there OR BOTH, wherever you are most comfortable. Because we have different readers at each place.)
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: The biggest problem you face?

    And I think that's one of the things that clients don't know. Since I just got started, I don't really know how it used to be. One thing i've come to realize is that SEO has TONS of moving parts, which is difficult for the solo consultant to handle and even harder to get clients to understand

  9. #9
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    Re: The biggest problem you face?

    Getting content from SMBs is like pulling teeth...

  10. #10
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    Re: The biggest problem you face?

    Quote Originally Posted by heckler View Post
    Getting content from SMBs is like pulling teeth...
    You're never going to be able to get a single client to send you content. At best you'll need to have a sit down with the client and tell them the keywords and marketing concepts you are attacking and get the content written by your writer and allow them to "skim" over the end content after it's up IF at all. If you wait for approval they'll take till the last second to approve it. And god-forbid you get the client that thinks they know grammar better than you and doesn't understand what an Oxford comma is and looks over your shoulder with every piece of content.

    I personally would walk through all content for my own brand, but that's because I've got a specialized service - so convincing me to give you content makes me think "why am I paying you if I have to do the writing?" even though I want to look over the content that goes out on behalf of my brand.

    Easiest way to deal with this is to take over content creation and explain to each client the strategy you are going after and that you will be posting on behalf of their brand. You send them weekly reports and links to the different pieces of content that has been posted, social media posts, and other material - and after 3-4 weeks of this they'll trust you based on your judgement. ALWAYS ask for criticism and explain that it's critical so you can pass it to your writers and designers.

    Also allow the client to send you blog posts and other things they wrote at anytime they want - that you then simple edit and post up. That's the "from the heart" scenarios that's great to mix in with your "SEO friendly" content. I'm not even a big believer in "SEO content" I'm more for educating the client's customer more so, but I dunno these SEO guys concentrate on keywords a bit too much and not the "heart" of the idea I guess.

    Your marketing campaigns' budgets must include you creating content on behalf of your client - no way a client is going to mandatory write 2-3 articles a week, leave them the option to blog post once in a while, but you MUST take control of the messaging since after all you are the "MARKETER". Approach the content as a marketing message and not a "SEO" perspective and explain the marketing strategy to them, allow them to add their input and adjust, but you should NEVER wait for a client or ANYONE which will hold up your marketing - cause 3-4 months from now they'll simply tell you "it's not working out" since they aren't seeing movement EVEN though they will admit it's their fault.

    I already know - specialized niches, bla, bla, bla - realistically if people are visiting your client's website they are most likely newbies and don't understand all the words and nuances - so you are in a perfect position to create content (or rather your writers are) as you get educated, they can created educational pieces of content that relate to newbies that turn into customers for your clients. This relates to the "talking over your client" discussion we had - since your client writing content from an expert perspective would be talking over their customers too.

    That's one reason I go in with a "marketing control" versus "SEO help". I can control the overall messaging across multiple online mediums which they can't do, hence why they are even hiring me in the first place. So it's a bit backwards asking them for content when you think about why they hired you.

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