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Thread: City in URL

  1. #1
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    City in URL

    I see this over and over again.

    Google is still ranking most of the sites on the first page with city in the URL.

    I am in the dental niche, and it's across the board in every city and town.

    Mike

  2. #2
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    Re: City in URL

    Hi Mike,

    Keywords in the website URL are definitely still a ranking factor. I see it often as well.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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  3. #3
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    Re: City in URL

    Google still loves EMDs and PMDs for local.
    As well as keyword + city in the business name.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: City in URL

    Maybe you can probably also add the Zip code, it's still very powerful in France right now, i don't know in the USA. -> Atlanta-30317 for example.

    in France if you try to find a restaurant in Paris in the 17th district you see many urls like /restaurant-blablabla-paris-75017 75017 being the zip code of the district). They perform very well.
    French SEO Consultant since 2005
    What's up with Austin SEO ? - Atlanta ?

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    Re: City in URL

    I've tested this a few times, and on all cases i've seen some pretty positive results; Usually getting a page within the top 3 SERP pages within about 24-48 hours. Will it get you to the #1 spot? No, there are a ton of other factors you need to be aware of and work with, but it definitely helps. Its a relevance factor, and a usability factor. People will look to the address bar to try and find where they are on the site, so I think it helps in a few ways.
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  6. #6
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    Re: City in URL

    Can someone answer this question? What kind of results do you see when you include the geo (city) in the URL, but in a sub folder (e.g. /city) Do you foresee the results being almost close to having the city in the URL itself?

  7. #7
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    Re: City in URL

    The effect is not the same in a sub folder (as influential as domain itself) but it helps rankings enough that we include it on most local sites - .com/st/city/service

    Sent from my SM-G900V using Tapatalk

  8. #8
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    Re: City in URL

    It's a really big deal. I just did a domain change for a client that couldn't rank in the metropolis because their physical location is in a small city which is within the metropolis.

    Their original URL contained "smallcity+keyword", we changed it to "metropolis+keyword" and very quickly they started appearing in all significant local packs and anywhere from position 20 - 2 organically

  9. #9
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    Re: City in URL

    Did you do 301 redirects for them?

    Quote Originally Posted by henbawkins View Post
    It's a really big deal. I just did a domain change for a client that couldn't rank in the metropolis because their physical location is in a small city which is within the metropolis.

    Their original URL contained "smallcity+keyword", we changed it to "metropolis+keyword" and very quickly they started appearing in all significant local packs and anywhere from position 20 - 2 organically

  10. #10
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    Re: City in URL

    Yeah, 301'd everything

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