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  1. #1
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    What Comes After The Click In Local?

    David Deal posted a blog today from SIM Partners about a talk from Adam Dorfman about What’s Next for Local Marketing? As marketer's it seems we can easily get caught up in just the first part of local search, which is being found. But what's next?

    What’s Next for Local Marketing?

    In his presentation, Dorfman asserted that marketers and their customers are rapidly entering an era in which all our actions are mobile. According to Mary Meeker’s “2015 Internet Trends Report,” consumers spend more time on their mobile devices than their laptops and desktop computers combined. And mobile has eclipsed the desktop for conducting searches.
    Head over to SimPartners Blog to read more about Adam's talk and how mobile is playing a bigger part in search.

    What are your thoughts?


    Casey Meraz: Local Search Nerd, Moz Local Search Raking Factors Contributor, Speaker at SMX & Author of How To Perform The Ultimate Local SEO Audit.


    Twitter | G + | Founder of Juris Digital & Ethical SEO Consulting

  2. #2
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    Re: What's Comes After The Click In Local?

    Thanks Casey!

    Google really started something with the Micro-Moments concept and Adam sums it all up very well.

    Micro-moments can include “I want to know” moments, “I want to go” moments, “I want to do” moments,” and “I want to buy” moments that trigger search behaviors.

    I heard a Googler at I/O say something like: "We no longer GO online, we ARE online."
    And it's so true.

    With everyone connected via mobile, as soon as they think of something they want to do, somewhere they want to go, or something they want to buy - they jump on their phone and search for it. And then hopefully they click or call one of the businesses that they find on top that offers what they need - in that micro-moment.

    Thanks again for sharing Casey!

    What other thoughts do you guys have about this post?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: What's Comes After The Click In Local?

    Adam Dorfman, the author of the original post just commented on G+.

    Adam on Google+

    Thanks for sharing Linda. The thing I find most interesting about micro-moments is how the context of the searcher's location is expected to be present in the data being returned during the majority of information requests.
    
    Very true. Thanks for a great post Adam!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Unhappy Re: What's Comes After The Click In Local?

    HI All -

    Excited to read this post but I can't get the above link to work - I get a 404 error? Help?
    [FONT=Century Gothic][COLOR="#000080"]Susan M. Staupe
    Digital Marketing Manager at Creative Graphics
    Secretary/Treasurer Director at MnSearch.org
    @smstaupe

  5. #5
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    Re: What's Comes After The Click In Local?

    This is a great post. I have found in the past that it can be difficult for SEOs to help serve clients after they are rankings and put them in a sort of "maintenance" mode. This provides a great next step for clients with great visibility. Thanks Casey.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  6. #6
    Member Since
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    Re: What's Comes After The Click In Local?

    Casey,

    Your link is returning a 404 error. Can you check the URL and update your post?
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  7. #7
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    Re: What's Comes After The Click In Local?

    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  8. #8
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    Re: What's Comes After The Click In Local?

    For the vast majority the call comes after the click. Its amazing how few people click through to find pricing and answers to FAQ. They pick up the phone so someone can tell it to them.

  9. #9
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    Re: What's Comes After The Click In Local?

    Quote Originally Posted by Eric Rohrback View Post
    Casey,

    Your link is returning a 404 error. Can you check the URL and update your post?
    Thanks for reporting Eric and for sharing the link Michael.
    Fixed links in the top post.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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