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  1. #1
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    Local Content Silos: Rank Sites with Multiple Locations in Local Search

    Local Content Silos: The Secret To Local Search Success
    by Greg Gifford, Search Engine Land
    June 22, 2015

    How Do You Get A Site With Multiple Locations To Rank In Local Searches?
    The answer is actually pretty simple. If you have a single website for a business with multiple locations, you’ve got to use local content silos.

    We’ve been using local content silos for years, and as Google has tweaked the local algorithm, they’ve only become more powerful. After last summer’s Pigeon Update (which occurred last Christmas for those of you in Canada, the UK, and Australia), which put more emphasis on “traditional web ranking factors,” local content silos have been working like a charm.

    Name:  silo-content-diagram.jpg
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    With local content silos, you have to change your thought process and create “silos” of local information on the site. While your major product pages should all be internally linked, your local silos are mostly isolated — so each silo only internally links within its own silo.
    Read more...

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  3. #2
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    Local Content Silos: The Scret to Local Search Success

    Greg Gifford over at SEL has a great article on multi-location businesses and ranking in local searches. As a big proponent of this strategy I'm glad someone wrote a detailed article on how it is properly done.

    Local Content Silos: The Secret to Local Search Success


    What are your thoughts?
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  4. #3
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    Re: Local Content Silos: The Scret to Local Search Success

    Michael,

    David had already posted that one about 1/2 hour before. So I merged your thread into his so we would not have a split convo. But no worries at all. I'd much rather have 2 posts on the same topic than no one posting at all, because they assume someone else did.

    I read earlier but was not able to post. So thank you both for sharing with our members!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #4
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    Re: Local Content Silos: The Scret to Local Search Success

    I almost posted this a 3rd time! Ha, ha. Great article - thanks for sharing!!
    [FONT=Century Gothic][COLOR="#000080"]Susan M. Staupe
    Digital Marketing Manager at Creative Graphics
    Secretary/Treasurer Director at MnSearch.org
    @smstaupe

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    Re: Local Content Silos: The Scret to Local Search Success

    Quote Originally Posted by Susan View Post
    I almost posted this a 3rd time! Ha, ha. Great article - thanks for sharing!!
    Yep it was THAT good!

    Thanks for the great info Greg!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #6
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    Re: Local Content Silos: The Scret to Local Search Success

    I think the silo method definitely has an impact. I've seen some positive results when done right, and not spammy copy and paste jobs. Unique content on each city/services page is something Google loves to see.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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  8. #7
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    Local silo's - is this actually a good idea?

    Hi All,

    I recently read about the concept of local content silos , and I'm thinking of recommending it to one of my clients. But I'm kind of petrified to do so, because I don't want to run in to duplicate content problems and ruin their organic SEO.

    So I just wanted to run this by this forum to put my mind at ease.

    We have locations in NY, NJ and Phili. Phili is actually the most important one. So, I'll reserve the main section of the site for Phili, and optimize it with "Philadelphia", and have lots of Phili-related content. I don't want to create a separate "Philadelphia" section of the site because I don't want my home page's authority to go to waste (I saw this point mentioned by Linda in another post in this forum).

    Then I'll have a separate section of the site which will be site.com/newyork, make sure that the content there does not link with the Phili section (as recommended in the search engine land blog post), and pretty much have the same pages as on the Phili section, only optimized for NY.

    Then I'd do the same thing for NJ.

    Am I getting this right?

    Thanks
    Last edited by Linda Buquet; 08-17-2015 at 05:50 AM. Reason: MERGED WITH DAVID's THREAD

  9. #8
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    Re: Local silo's - is this actually a good idea?

    Thanks for sharing Barry!

    Somehow I totally missed that one. Think I was on vacation.

    But Greg Gifford REALLY knows his stuff, so I would think it has some merit, although building silos is a strategy I'm not familiar with, so I can't really speak about it 1st hand.

    I'll Tweet and see if we can get a discussion going.

    What do you guys think?

    Has anyone here tried silos or are you familiar with the concept?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: Local silo's - is this actually a good idea?

    aw, thanks Linda...

    Barry - it's definitely a strong strategy. Darren Shaw from Whitespark and I were talking about it during our Local panel at SMX Advanced.

    It works - but yes, you have to be careful with dupe content. The hardest part of the strategy is creating "real" content for each area/silo. If you can pull that off, you should be golden. And, since you say you're only targeting 2 other areas, that shouldn't be hard.

    Make sure you get some local links pointed in to those local silos as well (makes them work much better than just pointing links to the main area).

    Feeding local reviews in to the local silos also helps with avoiding dupe content and providing useful info...

  11. #10
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    Re: Local silo's - is this actually a good idea?

    Thanks so much for catching my tweet and weighing in Greg.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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