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  1. #1
    Member Since
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    Local.com is now in Bankruptcy

    Hmmmm I'm curious as to who is going to try to snatch this up...

    By KATY STECH June 24, 2015 4:19 p.m. ET

    Local.com Files for Bankruptcy

    The company behind the Local.com website—a place for Internet users to search for local businesses—filed for bankruptcy on Tuesday, saying it stumbled after a sudden drop in traffic last year.

  2. #2
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    Re: Local.com is now in Bankruptcy

    Thanks for sharing that new Justin.

    Was just reading this from the ever wise Andrew Shotland - over at Streetfight too.

    YP’s Split and Local.com’s Bankruptcy: Ain’t No Big Deal | Street Fight

    Meanwhile, Local Corp‘s bankruptcy is another non-event for the industry at large. Their directory and syndication businesses have always been an arbitration play: figure out how to buy traffic as cheaply as possible, sprinkle a little SEO on top to make user acquisition costs even cheaper, optimize those ad network feeds, rinse and repeat. Sure, they had a business selling direct to advertisers, but based on my limited view, this never seemed to be the core of the business.


    He goes on at the end to make a great point about what often happens when local companies try to scale.

    Thanks again for sharing J!

    What do you guys think???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
    Member Since
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    Re: Local.com is now in Bankruptcy

    If anyone grabbed them, I would assume it would be Yext.

  4. #4
    Member Since
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    Re: Local.com is now in Bankruptcy

    I wish they would auction the domain separate

    Sent from my SM-G900V using Tapatalk

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