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  1. #1
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    What does Real Time Location Based Social Data mean for Local Business

    This excites me and scares me at the same time.
    JUNE 26, 2015 BY LIZ TAURASI

    Ground Signal Looks to Help Brands Understand Location ó And Influence Consumers

    With the rise of location-based tools on social media, itís becoming more and more important for brands to know who is saying what about their locations in real-time.
    Location-based audience platform Ground Signal, which came out of stealth a couple of weeks ago, is banking on the idea that the ability to decipher these social signals and potentially influence specific people at physical locations could be game-changing for multi-location brands and businesses. The company already has about 35 brand clients (Coca-Cola and Marriott Hotels among them), and boasts big names like Mark Cuban and Gary Vaynerchuck among its investors.

  2. #2
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    Re: What does Real Time Location Based Social Data mean for Local Business

    Strange.

    Are they collecting location based data through social media platforms? If so, how do they expect this information to help a SMB?

    The most logical thing I can think of is reaching out to someone posting that they need a service in a particular location and the SMB picking it up as a lead?

    What do you think?
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service

  3. #3
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    Re: What does Real Time Location Based Social Data mean for Local Business

    Interesting but the data gathering, algo, and case study seem abigious. Instagram seems to make the most sense in potential.

    Sent from my SM-G900V using Tapatalk

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