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  1. #1
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    Google Issuing Penalties for Spammy Schema Mark-Up

    Hi All!

    I read this article on Search Engine Land this morning stating Google is now giving penalties for improper implementation of structured data markup. It seems this may have rolled out along side Google's recent Quality Update. Schema is a great way to help SEs return more informative and relevant results, so wanted to make sure it was on everyone's radar.

    I haven't seen any of my clients sites get hit yet, but if anyone has experienced this, your insight is welcome!

    Spammy Structured Markup Penalty & Recovery ? Use Schema Markup With Caution!
    Christa Morgante

    Local SEO Analyst at Local SEO Guide

    Connect with me on G+

  2. #2
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    Re: Google Issuing Penalties for Spammy Schema Mark-Up

    Great article, I really wish someone would show some kind of traffic/visibility impact from the warnings as the couple that I have seen there wasn't really a tangible impact to show.
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

  3. #3
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  4. #4
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    Re: Google Issuing Penalties for Spammy Schema Mark-Up

    I've always wondered when Google would drop the hammer. I have noticed a lot of this when doing competitive analysis and when taking on new clients. I too am curious about the penalization and more importantly how to best recover from them. Being able to get clients out of penalties effectively is a nice skill to have.

  5. #5
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    Re: Google Issuing Penalties for Spammy Schema Mark-Up

    Also, Barry did a follow up....

    Google: We Remove Your Rich Snippets For Spammy Structured Markup Penalties

    The other day I covered the spammy structured markup manual action and asked does it result in a ranking decline. I didn't think so, but the community wanted a solid answer from Google.

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