Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 3 of 3
  1. #1
    Member Since
    Mar 2013
    Location
    Las Vegas
    Posts
    129
    Thanks (Received)
    7
    Likes (Received)
    5

    Google Webmaster Tools 'Average Position' is factoring in Ad positions?

    I don't know if this has always been a factor as a lot of my previous clients didn't run Adwords, but I was just looking through GWT (now known as the Search Console) under Search Traffic ==> Search Analytics ==> Average Position and it confused me.

    I saw a client with an average ranking position of 1.0 for an awesome keyword and 3.0 for another. I just rehabbed his site and seriously doubted he was really ranking for those words already, so I ran a search. Sure enough he was #1 and #3 respectively, but in the Adwords section of the results. No where to be found in the organic section.

    So is GWT search traffic section ALL traffic and not just organic traffic?

    I always thought the rankings section was somewhat accurate (a few odd balls), but with Adwords positions being factored in it really distorts tracking seo results without using another service. And I am not sure if this is new, temporary or has always been that way?

    Anyone know for sure? Thanks in advance!

  2. GradeUs in thread
  3. #2
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    529
    Thanks (Received)
    16
    Likes (Received)
    24

    Re: Google Webmaster Tools 'Average Position' is factoring in Ad positions?

    Greg, somehow I didn't see this originally, so I 'm glad that you linked to it again today from another post.

    That's very interesting (very sinister? very confusing?) information. Thanks for reporting this.

  4. #3
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    925
    Thanks (Received)
    16
    Likes (Received)
    34

    Re: Google Webmaster Tools 'Average Position' is factoring in Ad positions?

    I thought the Google Search Analytics doc shed a little more light on what the data actually is but... not so much

    https://support.google.com/webmaster.../6155685?hl=en

    It mentions "search results" but doesn't specify if ads are or are not included in the data. They do mention clicks from Knowledge graph results, so I'd have to think if they count clicks to those types of links, they may include clicks to any link on the page pointing to your site.

    One way to test it create a small ad leading to a no-indexed page on your site targeting some insanely crazy (irrelevant) term that doesn't cost much per click. Run the ad for a little while, and see if that landing page starts showing up in the WMT data. Any takers on that experiment?
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

Similar Threads

  1. New Google Webmaster Tools Features
    By mborgelt in forum Organic SEO
    Replies: 5
    Last Post: 06-26-2015, 10:31 AM
  2. Google Webmaster Tools Issue
    By Dev in forum Help & Support for Google Local
    Replies: 4
    Last Post: 01-05-2015, 08:43 AM
  3. Google Webmaster Tools API Update 2014
    By Dustybones in forum Local Search
    Replies: 0
    Last Post: 09-11-2014, 05:42 AM
  4. Google Webmaster "Average Position" makes no sense!
    By Bishop in forum Local Search
    Replies: 1
    Last Post: 10-31-2013, 12:10 PM
  5. Google webmaster tools problem
    By camcamcz in forum Organic SEO
    Replies: 1
    Last Post: 02-20-2013, 04:13 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new