Google LOVES video as you all know, yet I don't hear it talked about much in local. Partly because after video was killed on the old Place pages people got frustrated and stopped adding. Then upgrades to G+ started but it was confusing. Now with YouTube being integrated it’s even more complicated again.

So what does that make Video? A RED HAT Local Search opportunity! A chance to make your client stand out. Not just for customers, but for Google too.

Here's a good basic video SEO post from Vidyard. Love the title!

Video SEO Making You Craz-EO? Try These Helpful Tips - Vidyard

Pages with video are 53 times more likely to rank on the first page of Google search results, according to one Forrester Research study. Not only will video help you be found more easily, it will help make sure your website or content is chosen by searchers, since search results with video have a 41% higher click-through rate than plain text, according to an aimClear study. Once prospects land on your page, video will keep them interested in sticking around: 17% of people spend less than four seconds on a website without video, but people will often spend 2.7 minutes watching an online video.

Here’s how you can use video to get the most out of your SEO efforts:
Head over to read the rest, from Emily Ross.

And there are tons more local video tips here:

Hardcore Video SEO Resources with a Local Search Emphasis

And even more here at our Local Business Video Marketing sub forum.