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  1. #1
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    Do Your Meta Descriptions Have Good Calls-to-Action?

    Steve Chafe over at Online Impact Group showed me this free tool they created that checks to see if your meta descriptions start with a verb, which statistically helps CTR. If you throw in your website URL into this tool, it tells you which meta descriptions do not:

    http://onlineimpactgroup.com/verb


    I've been focusing a lot lately in helping clients get higher CTRs on their organic listings so I found this tool very useful.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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  3. #2
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    Re: Do Your Meta Descriptions Have Good Calls-to-Action?

    Very cool Joy! We like new tools!

    Thanks for sharing!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Do Your Meta Descriptions Have Good Calls-to-Action?

    Nice find Joy. I ran it on a number of sites. Looks like we have lots of work to do. Have you been measuring your ctr rates and if so I'd love to hear your results down the road

    Sent from my SM-G900V using Tapatalk

  5. #4
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    Re: Do Your Meta Descriptions Have Good Calls-to-Action?

    Cody,

    Yeah I definitely want to report on results down the road for sure. I'll let you know.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  6. #5
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    Re: Do Your Meta Descriptions Have Good Calls-to-Action?

    Thanks for this resource, Joy. "Sell the click through" is what I've been told for years. What's in it for you.
    Jon Keel
    Improved Results, LLC
    (P) 513-257-8633
    (F) 614-388-5656
    (E) jonk@improvedresults.com


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