Thanks Thanks:  0
Likes Likes:  0
Results 1 to 6 of 6
  1. #1
    Member Since
    Dec 2014
    Location
    United States
    Posts
    29
    Thanks (Received)
    0
    Likes (Received)
    0

    Subdomain vs Subdirectory Issue

    Hi all,

    I have an interesting issue I could use some advice on. I have a client with 17 locations. On all of their GMB pages the subdomain is listed as the landing page. They are structured like this. memphis.sitename.com.

    The also have location based subdirectory pages on their main site. For example sitename.com/memphis-location

    The subdomain pages consist of one page and pretty much the same content content so you could definitely call them doorway pages.

    My question is should I change the landing page on the GMB profiles to the subdirectory or keep the subdomains?

  2. #2
    Member Since
    Jul 2015
    Location
    Paris, France
    Posts
    27
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Subdomain vs Subdirectory Issue

    Subdirectories are fine, the only advantage of subdomains is if you intend to submit in directories, because some of them don't accept deep pages, so that would be a big to have subdomains in that case.
    French SEO Consultant since 2005
    What's up with Austin SEO ? - Atlanta ?

  3. #3
    Member Since
    May 2013
    Location
    Costa Mesa, Ca
    Posts
    227
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Subdomain vs Subdirectory Issue

    Quote Originally Posted by warrenpd View Post
    Hi all,

    I have an interesting issue I could use some advice on. I have a client with 17 locations. On all of their GMB pages the subdomain is listed as the landing page. They are structured like this. memphis.sitename.com.

    The also have location based subdirectory pages on their main site. For example sitename.com/memphis-location

    The subdomain pages consist of one page and pretty much the same content content so you could definitely call them doorway pages.

    My question is should I change the landing page on the GMB profiles to the subdirectory or keep the subdomains?
    It sounds like there is a potential duplicate content issue here that could be hurting your local organic traffic as well. Are the sub-domain pages ranking/driving traffic? Is it comparable to the sub directories? Which are driving conversions?

    I would resolve this issue and then point the GMB pages to whatever is left and more authoritative/relevant.
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

  4. #4
    Member Since
    Jul 2015
    Location
    Paris, France
    Posts
    27
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Subdomain vs Subdirectory Issue

    Use canonical urls, no duplicate content, and both parties are happy since they both exist
    French SEO Consultant since 2005
    What's up with Austin SEO ? - Atlanta ?

  5. #5
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,671
    Thanks (Received)
    9
    Likes (Received)
    17

    Re: Subdomain vs Subdirectory Issue

    I have found that subdomains rarely work well in Local SEO. If you want to provide the specifics (the website and what keyword they're trying to rank for), I could provide better advice since what you should do depends on a combination of different factors.

  6. #6
    Member Since
    May 2013
    Location
    Costa Mesa, Ca
    Posts
    227
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Subdomain vs Subdirectory Issue

    Quote Originally Posted by patrice View Post
    Use canonical urls, no duplicate content, and both parties are happy since they both exist
    I would use the one that doesn't canonicalize to another page
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

Similar Threads

  1. Which is the better Naming Scheme for "Subdirectory" for Local City Landing Pages?
    By Campbell Mcarthur in forum Help & Support for Google Local
    Replies: 11
    Last Post: 05-10-2015, 11:09 AM
  2. Subdomain vs subfolder - what works better for multiple locations?
    By bradleymarones in forum Local SEO & Ranking
    Replies: 16
    Last Post: 02-27-2014, 02:39 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •