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  1. #1
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    How Local Optometrists Can Harness Mobile to Beat Big Competitors

    Neal Polachek over at the Kelsey Group shares a nice Infographic and offers suggestions for local optometrists.

    INFOGRAPHIC: A Quick, Deep Dive Into Local Optometrists

    In June, I wrote about pharmacies and the marketing opportunities that can be seen through the lens of “big data.” Following up on that analysis, the team at BuzzBoard ran another round of data, focused this time on the optometry industry.

    Looking at the world of local optometrists in the U.S., the BuzzBoard team found a number of very interesting facts. For instance, the industry numbers some 33,000 businesses and generates an estimated $15B in annual sales at an average of $450k per year. The industry is growing at 5% annually, but it’s, of course, under considerable pressure from the likes of Amazon, Warby Parker and 1-800-Contacts.

  2. #2
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    Re: How Local Optometrists Can Harness Mobile to Beat Big Competitors

    Those are appealing numbers. This is verticle that I need to look into.

    Sent from my SM-G900V using Tapatalk

  3. #3
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    Re: How Local Optometrists Can Harness Mobile to Beat Big Competitors

    Great share! Thanks Justin!

    Street Fight always has such great content! And I agree with Cody! Interesting numbers!
    Linda Buquet .:. Forum Founder, Google Local Specialist

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