GradeUs banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 10 of 10
  1. #1
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,619
    Thanks (Received)
    151
    Likes (Received)
    160

    Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    SEMRush recently did an infographic of the highest cost keywords on Google. (PPC)
    But PPC cost also gives us an indication of competition and the popularity of these KWs/industries.

    What really strikes me is how many of these keywords are LOCAL! The majority are.

    I would think KWs like "digital camera" and "best smartphone" or whatever would be in the top 10?

    But out of the top 10, 9 are local search terms and 8 have Geo modifiers.

    This is also interesting because it's broken down by industries like legal (which is on top), water damage, insurance. Not surprisingly California, Colorado, Texas and Florida are the states that have the most expensive GEO targeted keywords.

    Google’s Top 100 Most Expensive Keywords for 2015 [Infographic] - An Infographic from SEMrush Blog

    Embedded from SEMrush Blog


    You could also use this data to help justify your fees if you have clients in these industries/cities. You can tell your client that is a "West Palm Beach criminal lawyer" that one of his main KW phrases goes for $435 per click on Google.

    What do you think?

    Any surprises for you???


    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. GradeUs in thread
  3. #2
    Member Since
    May 2015
    Location
    US Midwest
    Posts
    11
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Thanks, Linda. It's always helpful having summarized research.

    Since I am new to online advertising and very limited with ppc understanding, maybe I am missing something. When using KW planner it shows "accident attorney riverside ca" suggested bid is $49.43, but the infographic shows same keyword bidding at $626.90. Maybe the $626 amount is the top bid, guaranteed winner and if one wants to get exposure $49 will work???

    Thought I'd ask since I am still learning.

  4. #3
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,619
    Thanks (Received)
    151
    Likes (Received)
    160

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Dan, really good question! And you are right, those numbers are way off!

    Sorry, but I was totally focused on the queries and the order of the queries and the amount of GEO searches, so didn't focus on the numbers.

    Meant to do a disclaimer at the bottom though saying these numbers CAN'T be right!
    In fact the more I look at it I think the whole thing is off base!

    This from 2014 is more inline with what I'd expect to see:
    Google's Top 20 Most Expensive PPC Keywords | Powered by Search

    But those are mainly 1 word phrases and the infographic above seems to focus on 3 word phrases.

    I've searched and searched for comments about how the numbers are wrong and an explanation of how they came up with this data. But for as much as this has been shared, including on some pretty big site, I'm just not seeing any explanation except for one person defending the data saying it came directly from SEMrush???

    This post goes into more detail about those numbers but does not explain how these numbers were arrived at: Google's Top 100 Most Expensive Keywords in 2015 [Infographic]

    Maybe somehow they misplaced a decimal point???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #4
    Member Since
    May 2015
    Location
    US Midwest
    Posts
    11
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Quote Originally Posted by Linda Buquet View Post
    Maybe somehow a decimal point was moved???

    or....Can't Lie On The Internet




    https://www.youtube.com/watch?v=bufTna0WArc

    Wasn't sure on rules for posting videos. Can I post this?

  6. #5
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,619
    Thanks (Received)
    151
    Likes (Received)
    160

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Sure, you can embed videos here. No problem!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #6
    Member Since
    Jul 2012
    Location
    Denver, CO
    Posts
    433
    Thanks (Received)
    4
    Likes (Received)
    8

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Denver experienced a lot of unexpected and uncharacteristic rain and flooding city and state-wide this summer. I wonder if "Denver water damage" has always been in the top 100 or if weather caused this surge.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  8. #7
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    925
    Thanks (Received)
    16
    Likes (Received)
    34

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    I checked a few of these keywords within SEMrush, and I wasn't seeing the same data. I posed a comment on the SEMrush blog post to see if they'll share more information.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  9. #8
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    15,619
    Thanks (Received)
    151
    Likes (Received)
    160

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Thanks Eric, can't believe no one else brought it up at their blog or any of the other big blogs that reshared this.

    Let us know if you hear anything!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
    Member Since
    Nov 2012
    Location
    Washington, DC metro region
    Posts
    255
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Quote Originally Posted by Linda Buquet View Post
    Dan, really good question! And you are right, those numbers are way off!

    Sorry, but I was totally focused on the queries and the order of the queries and the amount of GEO searches, so didn't focus on the numbers.

    Meant to do a disclaimer at the bottom though saying these numbers CAN'T be right!
    In fact the more I look at it I think the whole thing is off base!

    This from 2014 is more inline with what I'd expect to see:
    Google's Top 20 Most Expensive PPC Keywords | Powered by Search

    But those are mainly 1 word phrases and the infographic above seems to focus on 3 word phrases.

    I've searched and searched for comments about how the numbers are wrong and an explanation of how they came up with this data. But for as much as this has been shared, including on some pretty big site, I'm just not seeing any explanation except for one person defending the data saying it came directly from SEMrush???

    This post goes into more detail about those numbers but does not explain how these numbers were arrived at: Google's Top 100 Most Expensive Keywords in 2015 [Infographic]

    Maybe somehow they misplaced a decimal point???
    Linda: I've been using adwords for a decade. My experience suggests the 2015 list with so many localized keywords is more "on target" than the 2014 list. At the end of 2014 and earlier this year I was doing a large project with a lot of "more ambiguous" and less defined keywords--more of the type from the 2014 list. We were showing for keywords with relatively low bids.....

    But on localized phrases the bidding can get frantic and rough...and most of all HIGH.

    I didn't bother analyzing the phrases above or checking on them....but it doesn't surprise me that localized bids can be so high!!!


    Also, to the person above who asked about the difference between google's suggested bid to get on the first page...and what is quoted as top level bids....the difference is just that....what the top bidder might be bidding versus being on the first page...albeit 2nd to 10th or 11th.

    In a certain market...one or 2 competitors might be bidding DRAMATICALLY more than all the others...to try and definitely control the first or 2nd slot.. The others bid at prices they feel more comfortable with. Bidding can generate wildly different pricing strategies by each independent bidder.

  11. #10
    Member Since
    May 2015
    Location
    US Midwest
    Posts
    11
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Surprise! Google Top 100 Most Expensive Keywords - Lots of Local Nuggets in Here

    Thanks for providing more insight, Dave

Similar Threads

  1. Replies: 2
    Last Post: 10-06-2014, 06:37 PM
  2. Replies: 8
    Last Post: 07-16-2014, 09:02 PM
  3. Replies: 3
    Last Post: 04-04-2014, 10:33 AM
  4. Why Great LOCAL SEO Is Expensive - Infographic
    By Linda Buquet in forum Local Search
    Replies: 9
    Last Post: 04-04-2013, 04:26 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new