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  1. #1
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    Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    The data is focused on referral Traffic to top news sites. It may to be that Google is losing ground, but rather other companies are becoming stronger.

    Facebook Pulls Ahead of Google In Referral Traffic

    Google may be synonymous with web traffic to many people, but Facebook refers more traffic to news sites, according to recent data from traffic analytics firm Parse.ly.

    In its quarterly Authority Report, the traffic analytics firm looked at referral traffic to the 100 top news sites, as ranked by comScore and Alexa. From May through July, 43 percent of the referral traffic came from social and 38 percent from search. Google sites - including Google.ca and Google News - and Facebook accounted for nearly three-quarters of that. By comparison, Yahoo and Twitter, numbers three and four, made up a combined total of 9.3 percent of the referral traffic.
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    Check out the rest of the post....
    Thanks Mike O'Brien for the post!

    do you think this trend will stick?




  2. #2
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    Re: Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    This makes sense to me. Whenever I'm on FB, I'll see news stories shared or promoted (not just Buzzfeed anymore) and I'll click and read. I'm not actively searching for news or the articles, but they seem interesting at the time especially if it's a friend sharing it. I don't think this will slow down; at the agency I was previously at we were consulting with news publishers to show them how to utilize Facebook in this way. If newspapers don't have a digital presence, aren't using Facebook to promote articles, and aren't growing their audience they'll be gone as a more savvy publication takes over their readers.
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  3. #3
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    Re: Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    Thanks for sharing. There is always a client that doubt the effectiveness of social media but I think it has been and is only going to become more integral to online visibility.
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  4. #4
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    Re: Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    I've seen a lot of articles about Facebook gaining ground recently.

    It's so funny/odd, but I just have a blind spot when it comes to FB and don't even use it for business. Just have an app that auto posts from my Twitter feed.

    I know I should start using FB and LinkedIn more, but there are only so many hours a day and now that I'm forced to only work P/T it's impossible to even keep up with my sharing on Twitter and G+ with all the damn Google changes lately!
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  5. #5
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    Re: Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    Yes facebook is a must for any local businesses. We push out social ads for any blog, news or events. 1) it allows you to increase your brand visibility in your local community (if your a local business) 2) you can target your potential clients using social ads 3) It helps you build credibility and trust 4) It allows you to build links & potentially get leads. 5) plus it's much cheaper than Adwords, but the question is how much longer.

  6. #6
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    Re: Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    I'm surprised by that result. Historically news sources have lost millions of readers, advertising revenues, etc to google. They are and have been in a quandry. European sources are totally struggling with this: From last year this article: https://www.techdirt.com/articles/20...r-google.shtml

    Now with all that being said, is FB's growth in types of traffic such that it has passed that of google vis a vis news sources???? Wow. That would and does surprise me.

  7. #7
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    Re: Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    I think the related posts feature on FB below news articles that a friend may post is a good feature too. It gives the user an opportunity to explore other opinions, facts, sources etc

  8. #8
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    Re: Google: Is the King of Referral Traffic Losing Ground In the News Sector?

    Just mulling over why this could be. In the early years of the internet one had to seek out information in order to stay entertained, up to date, etc. Now the internet has evolved to the point where the information is looking for the user, so all we have to do is put ourselves in the correct spot and all the information we could ever want (often too much) comes right to our newsfeed/inbox. I think that in and of itself that is something worth examining.
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