Local Marketing Summit banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 8 of 8

Thread: PPC with Bing

  1. #1
    Member Since
    Dec 2012
    Posts
    179
    Thanks (Received)
    0
    Likes (Received)
    0

    PPC with Bing

    Has anyone done PPC with Bing for clients?

    When you think about it, if your clients demographic is older (like mine), Bing kind of makes sense.

    Would love to hear others experience with it; and maybe even compare it to Big G.

  2. GradeUs in thread
  3. #2
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    529
    Thanks (Received)
    16
    Likes (Received)
    24

    Re: PPC with Bing

    Quote Originally Posted by Mike Pedersen View Post
    ...if your clients demographic is older (like mine)...
    Hey Mike, so is mine. What market / industry do you serve?

  4. #3
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: PPC with Bing

    Mike. I completly agree. I will also add that businesses will never know the ROI if they don't try something different than adwords.

    I have a client in the camping/hiking verticle. We found out this week running conversion audit that Google traffic was with $2.07 per visit, Yahoo $0.83, direct $2.04, Facebook $.41, and Bing at $5.37. Winning! Bing clicks cost $1.50 to $2.20 recently. Hello money press.

    Sent from my SM-G900V using Tapatalk

  5. #4
    Member Since
    Jul 2012
    Location
    Toronto, ON
    Posts
    1,664
    Thanks (Received)
    56
    Likes (Received)
    62

    Re: PPC with Bing

    Bing is hit or miss. I have had a ton of success with it for our insurance clients but when we did a PPC campaign there ourselves advertising for marketing terms we spent quite a bit and got 0 conversions. I think testing it is always a good idea. The CPC there can be quite a bit less than Google depending on the keyword.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  6. #5
    Member Since
    Mar 2015
    Location
    Seattle
    Posts
    35
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: PPC with Bing

    I use Bing & Google for: Retail, Doctors, House Cleaning, Stand Desk, Construction companies and have seen much success using both. More real estate, meaning more opportunities to be seen online. Even if you don't get the conversions right away it will help build brand awareness. Plus Bing is much cheaper right now. Soon it might not be. The biggest thing with PPC is making sure you have your campaign organized and set up correctly and of course testing & testing more. Also be unique and use call to actions & questions. Think outside the box!

  7. #6
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    925
    Thanks (Received)
    16
    Likes (Received)
    34

    Re: PPC with Bing

    With the recent mass-upgrade to windows 10, the default browser is Edge which uses Bing as the default search engine. Many people won't go out of the way to install chrome or FF, so I could see Bing ads becoming more profitable as searches increase on that engine.

    I've had hit or miss results with marketing company advertising, but saw good success with moving, construction, some ecomm, and service-based industries.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  8. #7
    Member Since
    Apr 2014
    Location
    Lucan
    Posts
    212
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: PPC with Bing

    I've done some Bing PPC for clients before, but and it cost lest but there was so few clicks that it wasn't worth our fee to manage it (testing, tweaking, etc). It really depends on the industry & target market, and like Joy & Eric said-- It's hit or miss.
    Hurricane K8
    Leavens Auto Group (London, Orillia, Chatham - Ontario,Canada)

  9. #8
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: PPC with Bing

    Great point about the effort not being worth the clicks at times. Often optimization efforts are better spent on Google

    Sent from my SM-G900V using Tapatalk

Similar Threads

  1. Why Bing is Behind
    By Dustybones in forum Break Room
    Replies: 0
    Last Post: 06-16-2015, 05:22 AM
  2. Bing on Link Fixation
    By djbaxter in forum Organic SEO
    Replies: 1
    Last Post: 02-03-2014, 02:09 AM
  3. Bing it On! Step-by-Step Guide to Bing Places
    By Linda Buquet in forum Local Search
    Replies: 1
    Last Post: 06-28-2013, 01:07 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new