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  1. #1
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    Past Due Google Ad Words Balance Hindering Local Search Results?

    Hello. I have a client with a local business which used to show up prominently in the google local results.

    They have a Google+ page with 5 positive reviews.

    They do not show up in the local results at all, and all of their competitors are there - even some with no reviews.

    They have a good organic ranking. And their google+ page does show up in the SERP if we search for their exact business name.

    The client confided in me that they have had a past due ad words balance for more than a year, and we are wondering if google is omitting them from the local search results because of the past due ad words balance.

    I realize that paying the past due balance would reveal if this is the cause of the problem, but so far that hasn't happened.

    Any insights?

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  3. #2
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    No, there is no connection whatsoever between AdWords and any type of local or organic ranking. If you want to provide the details of the business, I'd be happy to take a look at it to see what the problem might be.
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

  4. #3
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Joy is 100% correct. Those two departments are completely separate and ranking functions for each are entirely different algorithms.


    Sent from my SM-G900V using Tapatalk

  5. #4
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    PAY it and lets us KNOW -

  6. #5
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Quote Originally Posted by esitepro View Post
    [COLOR=#282828][FONT=helvetica]
    They have a Google+ page with 5 positive reviews.

    They do not show up in the local results at all, and all of their competitors are there - even some with no reviews.
    Joy and Cody are right. Plus wanted to mention # of reviews is not that much of a ranking factor. You can sometimes see one on top with no reviews even when others have 20+.

    There are a wide variety of problems that can cause ranking problems. Between the 3 of us, we're pretty good at that kind of detective work if you care to share.

    What we tell you would likely help you with other clients too, because I've found that most consultants do similar things across their client accounts.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #6
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Thanks for your help!

    Upon further inspection, we are seeing that the site is listed in local search results using some search strings, but not others. So your answers were correct.

    Also, the past due AdWords balance was paid yesterday, so either way it is eliminated as a factor.

    The website is walkinthedog.com. Company name is Walkin' The Dog.

    If we search for "dog walkers in rochester ny" the site isn't listed at all. But if we search for "local dog walkers in rochester ny" then the listing does show up, albeit a very low ranking.

    Also, there is an old Google+ "shell" page for Walkin' The Dog (the owner's old residence), which we are trying to get rid of. We've deleted it several times over the past several months but it's still there.

    It's a home based business that serves customers at their homes.

    The owner lives in a nearby suburb, but they are targeting the Rochester area.

    So the address listed on the google+ page is the owner's residence, but the defined service area covers Rochester.

    Any insights would be very much appreciated. We'd love to make it to the 3-pack position.

  8. #7
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Is this the "shell" page you are referring to - https://plus.google.com/101673203906439090898/about And you say that is the old address for the business?

    How have you been reporting it? (which method)
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  9. #8
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Yes that is the shell page.

    And yes that's the owner's old residential address.

    We have gone through the process of deleting the page several times. I spoke with a Google Business rep and I was told there's nothing more I can do. She said I just have to wait an indeterminate amount of time for it to go away.

  10. #9
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    If that is the old business address, Google will not remove the page from search results. The best practice is to report it as closed - https://support.google.com/business/.../4578106?hl=en
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  11. #10
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    Re: Past Due Google Ad Words Balance Hindering Local Search Results?

    Ok thank you for the recommendation. I just reported it closed - moved to a different location.

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