In addition to acknowledging the broader range of consumer needs in the design of digital services, local search providers need to do a much better job of reaching out to all types of businesses and soliciting their participation in ensuring that local search data is as rich, complete, and up to date as possible. The migration from Google Places to Google+ Local signals a shift in this direction, as Google will clearly be trying to leverage its social network to solicit greater participation from all types of businessess...

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