"It’s no secret that the retail shopping experience has changed for the consumer. While in-store foot traffic may be lower than what it once was, a huge increase in online research and the use of smartphones has become a focus for savvy shoppers. National brands looking to take advantage of this shift in the retail industry need a stronger local online presence to maintain relevance. The management of this local presence is crucial for big brands to bring online consumers to their brick-and-mortar stores.

Recent online surveys have shown..."

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