1. Siri: For many locally relevant searches, Apple’s Siri default search engine is Yelp. That means that for chiropractors, dentists, restaurants, and other venues, Yelp is driving Siri.

5. Search on mobile is increasing: The Kelsey Group predicts that by 2015, local searches on mobile phones will exceed local searches on desktop computers. With the insertion of Yelp into the search-by-mobile market, it only makes sense that it would be part of an overall reviews strategy.

So while many businesses may have wanted to ignore Yelp for its faults, they will increasingly be faced with a choice — embrace the reviews site or lose access to a valuable part of the local search/discovery marketplace.

See it on Scoop.it, via Google Places Optimization & Local SEO News

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