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    Near Me Searches?

    I'm wondering how people are taking advantage of the influx in "near me" in local searches? Has anyone tried adding "near me" into the copy or anything like that? Thanks in advance for any ideas!

    Jason

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    Re: Near Me Searches?

    I don't think Google's looking at the on-site content for 'near me' keywords...I would think it's based solely on the address/geographic location of the business.

    But it's worth a shot to try and see!

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    Re: Near Me Searches?

    It's based on geography. Make sure citations are in order, and make sure you have a good mobile/responsive site (for local-organic) since a majority of "near me" searches are done on mobile.

    How would you work "near me" naturally into on-page copy when you're referencing your own business? It would look weird, and potentially could lose business if done wrong. I wouldn't overthink it. Do the basics, optimize for the target terms, and if there are a few "near me" searches you really want make sure you have a good local landing page:

    • contact info (with schema markup - it helps)
    • hours of operation
    • embedded Google maps (because people can sign in and get driving/walking directions from their phone)
    • Phone number at top of page/in good location
    • links to relevant review sites (since that could sway people to visit)


    Basically... make the page relevant and usable. If it has all the right info, you'll be able to drive business.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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    Re: Near Me Searches?

    I actually just finished running a test on this (and should have it published in the next few weeks) comparing the impressions and click through when updating for this exact phrase.
    -----
    CDK Global SEO Specialist & Local Listings Guru

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    Re: Near Me Searches?

    I am very interested to learn more about this kind of searches.
    if two businesses are pretty close to the person searching.. for example: business A at 2kms and business B at 4kms. But authority and citations for business B is far better than Business A - which would be ranking high and any idea on whats the powervalue for location vs authority comparison carries?

    cheers
    Josh
    SEO Consultant Melbourne at Rental SEO Australia

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    Re: Near Me Searches?

    Well... it's not that simple. You also need to consider personalized search. Is the person searching on a mobile phone or their desktop? Proximity to the business matters, and device type will also lead to different results.

    Let's say we're talking about two pizza shops across the street from each other (to put some substance behind this thread). I haven't visited either before, but pizza shop A mentions all the specialty pizzas on their website and pizza shop B has a menu that's an image instead of text or pdf. In my search history I've looked for specific types of pizza because some of my friends are vegetarian (so I need alternative options for them). Pizza shop B has more citations than pizza shop A.

    Which one would show higher when I search for pizza shops nearby? There are so many factors to consider, I wouldn't get too held up on one part (citations). I would be more concerned about knocking out the top tier first, then checking monthly for inconsistencies. If you (or your client) hasn't moved locations/changed phone numbers in the past, then it's less likely you'll see inconsistencies. Make sure people have the right information to find & contact your business, and that will help Google find the correct information as well.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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    Re: Near Me Searches?

    It's also worth putting old-school driving directions - especially with references to landmarks - on your "location" pages and "contact" page.

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    Re: Near Me Searches?

    Eric - all great info, the only one you left out (and perhaps the most important one) is how many of their customers are talking about them on review/feedback sites. There is doing all the things you can do as an owner to influence your visibility, but getting others talking about you is likely the best thing you can do to influence "near me" results.

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    Re: Near Me Searches?

    Keep in mind that "near me" searches also often trigger the new "Businesses nearby" ad pack that looks like a pack but is paid placement. So creates a little extra competition.

    Of course now those paid packs are showing up without "near me" even added.

    For anyone unfamiliar, here is a post from August.

    Google Testing 100% Pay-To-Play Nearby Local Business Ads At Top of SERPs

    Here is one of the screenshots from that post. Looks very much like a 3 pack but is a paid pack.

    Name:  2518d1440036091t-google-testing-100%u002525-pay-play-nearby-local-business-ads-top-serps-austin-.png
Views: 662
Size:  175.3 KB

    However now I don't think it's just a test any more and has rolled out much more broadly.

    I just saw one yesterday and need to do more research, but may have a new discovery/post about it coming out tomorrow.

    Anyway, hope that didn't throw this thread off track, but thought it was worth mentioning since we are talking about ranking for "near by" searches. That will also trigger that new pack.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: Near Me Searches?

    I'm curious to hear Colleen's research on the topic.

    I personally believe Eric's points and Phil's points work best. I also believe that those points will still be applicable in 3 years from now as they were 3 years ago.

    I am also a big fan of PPC. It's a great channel to focus on. I'm with Linda and I believe 50% of searchers can't even tell the difference between ads and organic on mobile.

    Sent from my SM-G900V using Tapatalk

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