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  1. #1
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    Thumbs up How to score a Google Maps One-Box? CHEAT! :-(

    Most of the pros here know that exact match or partial match names that include city and keyword RULE in the Google - very often unfairly. If a business or listing has nothing going for it but a KW stuffed name, it should not rank high.

    If a listing is outranking you or your client, here is one black hat trick to check for.
    tl:dr Don't try this at home!


    MAP MAKER NAME SPAM

    Name:  ChiroFakeNames.jpg
Views: 406
Size:  66.2 KB


    Not only does he rank for some of these longer tail searches (see below)
    HE SCORES A MAPS ONE-BOX which knocks out all the honest chiropractors


    For those that don't know much about Map Maker, you can add alternate names. BUT that's only for similar versions of your name, that you are known by.

    For example Alpine Family Dentistry might have a lot of patients just call them Alpine Dental for short. OR maybe previously they WERE Alpine Dental. That would be an appropriate use of the alternate name field.

    BACK STORY: This is the Chiropractor I posted about yesterday with some actual claimed dupe fake keyword stuffed listings. In this post: RIP Map Maker Phone Search - Local Dupe Research Just Got A Lot Harder. As I was doing research for that story, I discovered this little trick.

    BUT DO ANY OF THOSE KEYWORDS RANK???

    Well in yesterday's post I warned that dupes almost always kill ranking. Well in this case this fake name listing with 33 additional alternate fake names, OUTRANKS the real name and the other dupes. AND he not only outranks competitors for some keywords but SCORES a one-box and locks all the other honest chiropractor listings out of map search.


    Fibromyalgia Treatment Austin Texas
    Scored a maps One-box


    Name:  ChiroFibro.jpg
Views: 1144
Size:  65.9 KB



    Austin Chiropractor for Sciatica
    Scored a maps One-box


    Name:  ChiroSciatica.jpg
Views: 1129
Size:  61.2 KB


    NOTE: "Austin Sciatica Relief" is part of one of the fake names, but I didn't think that would get many searches. So I did a search using the word Sciatica, but more the way a patient might search: "Austin Chiropractor for Sciatica" instead of exact match for "Austin Sciatica Relief". I also thought exact match would not be too competitive and the query I used would be more so. Still scored a one-box.

    Granted those a long tails BUT they should not rank at all just because a fake keyword stuffed name was added. However, that shows you how much weight Google puts on keywords in the name.

    That listing also ranks for some more mainstream terms, like at # 5 or 6.

    And ranks #1 in the 3 pack for Back Pain Chiropractor Austin Tx

    BUT THAT'S A KEYWORD STUFFED DUPLICATE LISTING - SHOULD NOT RANK AT ALL!

    FOR CONSULTANTS: I shared this primarily to let you know this is one more thing to look out for when doing competitive research. Or even to check on a potential new client, to see if they have any past spammy stuff going on.

    And it's something I'll now be checking more closely in all the "Why Does this Guy Rank So High?" posts we get in our Ranking Puzzles forum.

    DISCLAIMER: I'm not really worried about showing this trick to unscrupulous marketers, because I really don't think you could get away with these edits today.

    HOWEVER, if you check history in MM for this listing you'll see Google removed all those names AND a bunch of KW stuffed categories on Sept 29th 2015. Then GOOGLE added them all back in on Oct 1 2015. . So my guess is that was a bot, and those names are seeded via other sources or something. But I'm out of carpal bandwidth and can't chase this down any farther.

    H/T to this lovely Chiropractor who now has given me fodder for 3 posts about spammy listings and what NOT to do on GMB. And thanks to Google for not taking these listings down the times I've reported this guy, so I still have something to talk about. (Let's see if his fake dupes stay up after all this.)
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    I believe it`s some glitch. In the middle of August I found something similar

    https://www.google.com/mapmaker?gw=3...f0839830612ba1

    And dates and actions are similar (added back on 1.10.2015 / removed on 29.09.2015 ), but in your example Back pain... is chiropractor in USA, in my is hotel in Bulgaria, so the only thing in common is Google : )

  3. #3
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    That IS weird. Exact same scenario.

    Google deleted all the fake names Sept 29th and then added them back Oct 1st.

    I'm thinking maybe more of an algo change that caught them all and removed in Sept.
    Then that update was rolled back Oct 1st and they were added back in or something???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    I`think is something related to translation in diff language.

    Added /Removed names in diff language on same date, but names are ok as far as I can tell

    Austin Orthopaedics Spine and Sports Medicine
    https://www.google.com/mapmaker?gw=3...ed32a965f6dd65

    Westlake Orthopaedics Spine & Sports
    https://www.google.com/mapmaker?gw=3...1923cf9533adfd

    Same think with some hotels in Bulgaria.

    And something than can`t be seen every day :

    https://www.google.com/mapmaker?gw=3...98f7ad6691fa1c

    +621 More names ...

  5. #5
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    This is very interesting and very spammy! That's one more thing to check on when doing competitive research. Thanks for the find Linda!
    Casey Meraz: Local Search Nerd, Moz Local Search Raking Factors Contributor, Speaker at SMX & Author of How To Perform The Ultimate Local SEO Audit.


    Twitter | G + | Founder of Juris Digital & Ethical SEO Consulting

  6. #6
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    Linda,

    I'm going to bring this up over in the Regional Leads group. I am equally curious about how the names got added back. Adding additional names to a business normally is something that gets moderated heavily so I'm surprised this still works!

  7. #7
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    "I am equally curious about how the names got added back."

    Ya especially since it's Google that added the names back in, in all those cases. (Likely a bot.)

    It's a little hard for me to hear sometimes in this Hangout with Google, but I think one of the product managers said that was a glitch.

    Over and out. Back to the Google Hangout.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    these must win an award, Linda. Have seen spammy additional names before, but never to this extent. I thought 32 was amazing, then saw the palace place and nearly fell out of my chair!

  9. #9
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    I just finally had time to report these to Google this AM. Was just going to MM to check something else.

    Now that Chiro listing I referenced has had all the extra names removed and is pending deletion.

    Edit by Nigel:

    "Multiple names indicate spam.
    Reason for editing : The feature is spam/abuse"

    Spam doesn't pay!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #10
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    Re: How to score a Google Maps One-Box? CHEAT! :-(

    Since I reported the Palace too, I think it may be removed soon, so for those that can't see it I wanted to share a screenshot before it's gone.


    625 Alternate Names - Can you spell B R A N D J A C K I N G?


    Name:  CniroThreadPalace.jpg
Views: 269
Size:  48.7 KB
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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