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  1. #1
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    Moving Your Office Without Losing your Google Rankings - Joy Hawkins

    Joy wrote a really good post over at Search Engine Land and I wanted to be sure to share here.

    My advice to businesses about the best way to handle moves with Google is:
    "Just don't move! And don't ever change your name either!"

    Joy's advice is better...

    Moving Your Office Without Losing Rankings: The Local Business Owner's Guide

    What do you think? Learn any new tips?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: Moving Your Office Without Losing your Google Rankings - Joy Hawkins

    Fantastic post Joy! This tip is a great one and often overlooked:

    Find The Listing On Google For The Previous Business And Mark It Closed
    If you are moving to a new office, it’s likely that there was a business that occupied that location before you. Find out who that is, and make sure you mark their business listing as closed. Use these steps to find the listing for the other business.

    Once you have the listing(s), you can submit the edit in MapMaker to mark the business closed. It is helpful to include comments in your edit stating that this business has recently closed and a new business is moving in. This will help the Regional Leads approve your edit faster since it’s likely that Google’s Street View will still show the old business.

    Keep in mind that duplicate listings are common with Google Maps, so the previous business might have more than one listing for you to edit. You also might find several businesses using your new address and suite number. I’ve seen cases where businesses that left more than five years ago still had listings on Google Maps that were not marked closed yet.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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  3. #3
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    Re: Moving Your Office Without Losing your Google Rankings - Joy Hawkins

    "Find the previous business listing at the new location and make sure that listing is closed also closed"

    I would dare say that less than 1% of smb's or SEO's tackle that issue.

    Well done Joy!

    Sent from my SM-G900V using Tapatalk

  4. #4
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    Re: Moving Your Office Without Losing your Google Rankings - Joy Hawkins

    This was a great post from Joy - and I wondered if I can ask for affirmation of this advice,

    "Log in to your Google My Business dashboard and update the address there. Make sure you not only update the address but also look at where the pin marker is."

    The above has also been my understanding - that you should update your EXISTING LISTING in GMB, rather than creating a new one, if you are moving from one location to another.

    But, how can we reconcile this with Google's guidlines (https://support.google.com/business/.../4578106?hl=en) which list out this process:
    -----
    Mark a location as closed or moved
    Find the closed or moved business on Google Maps.
    Click Report a Problem at the bottom of the Google Maps result.
    Click the “Place is permanently closed or doesn't exist” button.
    Click “Yes” when it appears.
    If the place has moved to a new location, enter the new location’s information in the comment box.
    Click Submit.
    -----

    Google's guidelines indicate that they want the new address listed in the comments box, rather than doing a direct edit to GMB. Maybe the guidelines are old ... maybe they are speaking to community edits rather than owner edits? I'd love to hear this community's thoughts on this. Thanks!
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    Re: Moving Your Office Without Losing your Google Rankings - Joy Hawkins

    Paired with the news that you can now close a listing within GMB, moving has become MUCH more simply than the years before. The real trouble is when the location a client moves to has a myriad of it's own NAP issues. A move can sometimes be as much work as handling a couple of locations. Thanks again for dropping your excellent GMB knowledge on the community Joy and Linda!
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    Re: Moving Your Office Without Losing your Google Rankings - Joy Hawkins

    Quote Originally Posted by MiriamEllis View Post

    But, how can we reconcile this with Google's guidlines (https://support.google.com/business/.../4578106?hl=en) which list out this process:
    -----
    Mark a location as closed or moved
    Find the closed or moved business on Google Maps.
    Click Report a Problem at the bottom of the Google Maps result.
    Click the “Place is permanently closed or doesn't exist” button.
    Click “Yes” when it appears.
    If the place has moved to a new location, enter the new location’s information in the comment box.
    Click Submit.
    -----

    Google's guidelines indicate that they want the new address listed in the comments box, rather than doing a direct edit to GMB. Maybe the guidelines are old ... maybe they are speaking to community edits rather than owner edits? I'd love to hear this community's thoughts on this. Thanks!
    Hi Miriam, I do think that page is in need of an update but I believe Google is referring to community edits.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

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    Re: Moving Your Office Without Losing your Google Rankings - Joy Hawkins

    Interesting point though. I suppose technically that guideline would be for unclaimed listings only. And if a user reported a verified listing as closed the dashboard would receive a notification and the owner could act accordingly.

    Sent from my Nexus 6 using Tapatalk
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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