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  1. #1
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    Post Is Google Thinking About Abandoning the Zagat Rating System?


    Matt Gregory, a local SEO in Minneapolis, recently sent me these screen shots of an obvious test that Google is conducting to assess the relative merit of stars vs. the Zagat display for reviews in the main SERPS.


    See it on Scoop.it, via Google Places Optimization & Local SEO News



    Read the rest of this news here


    What do you guys think???
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  2. #2
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    Re: Is Google Thinking About Abandoning the Zagat Rating System?

    I commented at Mike's that my vote would DEF be to go back to the star rating. Itís standard. Itís something consumers relate to. AND for business owners that have good reviews, it helped click-through, call and conversion rates.
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  3. #3
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    Re: Is Google Thinking About Abandoning the Zagat Rating System?

    I just added some news about this over at Mike's:

    Again I want Zagat to go away but the new Frommer’s Travel Brand Google just acquired is supposed to be rolled into Zagat. Does that suggest Zagat is not going away after all?

    Google Acquiring Frommer’s Travel Brand: Zagat Integration, Google+ Improvements To Follow

    "Update, noon ET: A Google spokesperson has confirmed the deal, saying that “the Frommer’s team and the quality and scope of their content will be a great addition to the Zagat team. We can’t wait to start working with them on our goal to provide a review for every relevant place in the world.”

    We’re also now hearing that the Frommer’s team will be joining the Zagat team, and indeed the acquisition is related to improvements related to the local search experience across Google. Initially, the Frommer’s content will come to Google under its own brand and will be further integrated with Zagat over time."
    What do you think?
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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