GradeUs banner  below header new

User Tag List

Thanks Thanks:  0
Likes Likes:  0
Results 1 to 9 of 9
  1. #1
    Member Since
    Nov 2014
    Location
    mexico
    Posts
    10
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Exclamation Local SEO For The Home Service Industry Is Doomed!

    It appears Google has partnered with Home Advisor so they can make even more money. This means now when people search for local contractors only Home Advisor approved listings will show first. This is horrible and is not fair to all the business owners. Of course Google doesn't care about the little guys, they just want more $. If this merger doesn't kill almost all home service contractor's business then Google Home Service Ads will. Anyone else have anymore info on this. How will this work?

    Here are some links that I found online:

    https://www.google.com/adwords/expre...e-service-ads/

    Google gets deeper into home services

    Google Testing Sponsored Home Services Marketplace Snak Paks | Understanding Google My Business & Local Search



  2. GradeUs in thread
  3. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,617
    Thanks (Received)
    176
    Likes (Received)
    194
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    re: Local SEO For The Home Service Industry Is Doomed!

    And Mike's latest from just yesterday:

    Google Partnering with HomeAdvisor to Add Services Booking to Local

    This appears to be a new ad format although as of yet there are no details what it costs and where the payment is made. It is not clear if the process is completely driven by HomeAdvisor or if the business needs to interact with Google directly. It is also not clear what happens if the selected business is not immediately responsive. Does the request go to the next plumber in HomeAdvisor’s queue.
    In response to Mike's comment above...My strong guess, but only a guess, is that it's just paid placement or commission based. Very similar to whatever deal Google has with hotel booking engines for example.

    The relationship is between the contractor and HomeAdvisor. Everything is handled, controlled by HomeAdvisor. HA just pays either per placement or per click or by some type of commission arrangement to get listed on Google and feeds everything to Google via API or whatever.

    Google wins and makes a little extra $. HA wins and closes more deals because it can say we have a special arrangement with Google and now our listings are featured and customers can book right from Google. Contractors may win, by getting more leads/sales?

    The small businesses that are not with HA could suffer. But that depends on main SERPs display which we have not seen yet. And we don't yet know if there will still be a regular free 3 pack in addition to these listings. All that screenshot shows is the booking engine right in the Knowledge Graph, which someone would only see AFTER they already selected and clicked a listing. We don't know how they got to that listing or what the main SERPs display looks like. I assume they will look similar to the HSAs in San Francisco.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,617
    Thanks (Received)
    176
    Likes (Received)
    194
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    re: Local SEO For The Home Service Industry Is Doomed!

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #4
    Member Since
    Nov 2014
    Location
    mexico
    Posts
    10
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local SEO For The Home Service Industry Is Doomed!

    I think the 3 pack will not be free anymore as they will control it like the Home Service Ad service they offer. But now they partnered with Home Advisor so this is a double whammy. The leads will go to the highest bidders which is very bad. This will not only ruin contractors but also Seo providers like me. This is the beginning of something bad, we all might have to start looking for a different job as local seo will definitely be dead soon.

  6. #5
    Member Since
    Jan 2013
    Location
    Austin, TX
    Posts
    353
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local SEO For The Home Service Industry Is Doomed!

    @mike Ramsey click through study posted yesterday is very revealing showing as many as 30% of the clicks going to ads (which do not look like ads on mobile) for the average searcher.

    http://niftymarketing.com/5-new-loca...rough-studies/

    Local pack seeing low 20 percentile of click through.

    Organic seeing almost 50% of clicks.

    My takeaways:
    1. SMB'S and agencies need a paid budget and strategy to compete.
    2. SMB'S and agencies need an organic budget and strategy to compete.
    3. The days of having a clean nap profile to win in local are long behind us.

    Sent from my SM-G900V using Tapatalk

  7. #6
    Member Since
    Jul 2012
    Location
    South Florida
    Posts
    27
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local SEO For The Home Service Industry Is Doomed!

    It has happened, in the San Fran area the 3 pack is gone and now it's just a dox showing three companies. In this case Plumbers, search San Mateo Plumber and you will see the maps are gone and it's just Home Advisor. This is bad for Local SEO in the home services space.

    Name:  Screen Shot 2015-11-17 at 4.21.51 PM.jpg
Views: 107
Size:  131.0 KB
    Dean Iodice
    PlumberSEO / Clic
    www.plumberseo.net
    866-610-4647

  8. #7
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,617
    Thanks (Received)
    176
    Likes (Received)
    194
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local SEO For The Home Service Industry Is Doomed!

    Thanks Dean,

    I'm just seeing the regular HSA ads same as before.

    How can you tell these are HA? I don't doubt you, just wondering how you can tell?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
    Member Since
    Jul 2015
    Location
    Bulgaria
    Posts
    38
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local SEO For The Home Service Industry Is Doomed!

    And something from yesterday :

    Service Area Businesses aren't Places in the strictest sense, and are thus no longer being returned by the Places API ...

    https://code.google.com/p/gmaps-api-...detail?id=8900

    They moved them to Google My Business API which is still closed for mass use ;(
    Searching for duplicate listings with Pleper : )

  10. #9
    Member Since
    Aug 2015
    Location
    Jacksonville, Fl
    Posts
    4
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Local SEO For The Home Service Industry Is Doomed!

    Laura and Dean these definitely look like HA ads to me.

Similar Threads

  1. Google Home Service Ads
    By regl8r in forum Google Local
    Replies: 3
    Last Post: 11-14-2015, 07:26 AM
  2. Blumenthal's Thoughts on Home Service Ads
    By Dustybones in forum Google AdWords & Other Paid Local Ads
    Replies: 11
    Last Post: 08-03-2015, 05:41 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
GradeUs above footer new