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  1. #1
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    Effect of Hiding Address

    Has anyone come to any firm conclusion is on how significant the effect of hiding versus not hiding the address on a listing on Google and/or Bing?

    It would seem logical to me that when someone is searching via the Map, the engine would give less importance to the user's proximity for listings that do not have the address hidden. But how much preference? Or there no discernable difference?

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  3. #2
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    Re: Effect of Hiding Address

    Why do you need to hide the address on Google?

    Hiding an address is good for Service-Area-Businesses only. Hiding an address is supposedly an effective way to show up in local results in nearby areas.

    I don’t know if it works. We’ve had problems in the past when we’ve managed multiple SABs. The location was visible, but when we wanted to modify the business info (which requires a postcard verification), we were getting an error and a statement that we couldn’t request the postcard. I think it’s mentioned here in the forum that it occurs to SABs only.

    If I don't need to hide it, I prefer to keep my address showing.

  4. #3
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    Re: Effect of Hiding Address

    I think the fact click to call is such a huge thing now there is less importance on address. Put yourself in the googlers seat. If you have a store front, then display it. If you don't then hide it. Plenty of listings without address are ranking well in local

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    Re: Effect of Hiding Address

    In the last three years we have only seen one single case where changing the address from hidden to visible had an impact on ranking.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  6. #5
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    Re: Effect of Hiding Address

    To hide or not hide is not really a choice IMO.

    If you qualify to show your address then you should show it.
    (Walk in office, staffed full-time. Preferably signage if an SAB).

    So for example plumbers normally should have address hidden, BUT if they also had a walkin retail shop for buying parts, they should show address.

    But if you don't qualify to show address and especially if a home business, you really need to hide address.

    Hiding address has no impact on ranking. AND how wide you set your service area does not affect ranking either and won't help you rank in other cities.

    The example I always use: "Plumber San Marcos Ca." The top 3 usually have hidden address and the lower ranking ones have address showing.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #6
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    Re: Effect of Hiding Address

    Thank you for answering that, Linda. Most of our clients are service area businesses and many have hidden addresses, and I have wondered about the effect it might have on Maps rankings. We're in the process of adding addresses to the site footers, whether their address is hidden on Google or not, and also doing schema markup. But if Google is not displaying the address it might not have much of an effect. It also complicates embedding a Google Map for the business since the address is not showing on their Google Maps listing.

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    Re: Effect of Hiding Address

    Quote Originally Posted by Dana Franks View Post
    We're in the process of adding addresses to the site footers, whether their address is hidden on Google or not, and also doing schema markup. But if Google is not displaying the address it might not have much of an effect.
    Even if address is hidden on G I still recommend adding address to site unless the client is super worried about privacy. WHY if address is hidden? Because Google still tries to match up NAP for citations and 3rd party reviews - based on the address that's in the dashboard. Make sense?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
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    Smile Re: Effect of Hiding Address

    Definitely makes sense. Thanks! Doing everything I can find on our end to get our guys to the top of Maps.

  10. #9
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    Re: Effect of Hiding Address

    Dana, I heard a rumor that if you spin to the left 3 times in your office chair, while patting your head and rubbing your belly - the Google Gods will look down favorably upon you and sometimes give you a ranking boost.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: Effect of Hiding Address

    Quote Originally Posted by Colan Nielsen View Post
    In the last three years we have only seen one single case where changing the address from hidden to visible had an impact on ranking.
    Funny, as I have seen the opposite often. Time to run a more controlled test I guess...
    Dan Leibson
    Vice President of Local & Product
    Local SEO Guide Inc.
    @danleibson
    + Dan Leibson

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