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    Help with Correct Address Variation - Hamilton Township VS Trenton

    Need some expert opinions please:

    To protect my clients client identity I'm using a different business close by as it brings up the same questions that I have:

    maps address shows:
    https://www.google.com/maps
    BROTHER'S PIZZA ON RT. 33
    871 NJ-33
    Hamilton Township, NJ 08619

    If I put in to usps.com
    You entered:

    BROTHER'S PIZZA ON RT. 33
    871 NJ-33
    HAMILTON NJ


    I receive Unfortunately, this address wasn't found.

    usps.com
    BROTHER'S PIZZA ON RT. 33
    871 NJ-33
    HAMILTON TOWNSHIP NJ


    Unfortunately, this address wasn't found.
    So usps doesn't like the NJ-33

    USPS.COM - if I enter the following:
    BROTHER'S PIZZA ON RT. 33
    871 Rte 33
    HAMILTON TOWNSHIP NJ

    usps returns
    BROTHER'S PIZZA ON RT. 33
    871 ROUTE 33
    TRENTON NJ 08619-4411

    usps.com - if I enter the following:
    BROTHER'S PIZZA ON RT. 33
    871 RTE 33
    HAMILTON NJ

    usps returns:
    BROTHER'S PIZZA ON RT. 33
    871 ROUTE 33
    HAMILTON NJ 08619-4411

    For NAP consistency I'm at a loss on this one and would appreciate any feedback.

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  3. #2
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    Re: Help with Correct Address Variation - Hamilton Township VS Trenton

    Hi Holly,

    But I just wanted to say Google does not map to USPS addresses. It maps to physical location on maps which can be different.

    I have not looked any of that up so am only speaking in general terms... But I'd double check the address Google maps gave you in Map Maker just to be sure. Cuz depending on where and how you did the maps lookup Google sometimes abbreviates for display purposes. I think you can pretend to add a business and as you type in the address it will give you a drop down of the exact address format Google thinks is correct.

    So after you double check everything in Maps and MM, I'd use that address UNLESS it's technically incorrect. Google can be wrong sometimes.

    Then use that address format Google likes in GMB and for all the citations you can. There may be a citation mess out there already from all those address variations. However Google is pretty good at matching up standard address variations and abbreviations so I'd be consistent with new ones and not lose a whole lot of sleep over existing ones. Except if there are any important citation sources that have the other city listed, I'd try to fix those.

    Anyone else have suggestions?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Help with Correct Address Variation - Hamilton Township VS Trenton

    Linda,

    Thanks for this - interestingly enough MM spells out the NJ-33 to New Jersey 33 - LOL giving me another version.

    I will work on this and with your tips get it right.

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    Re: Help with Correct Address Variation - Hamilton Township VS Trenton

    I was going to echo what Linda said. Never us USPS to validate addresses that you use on Google Maps. Mailing addresses & physically addresses are totally different.

    For example, my house has a different city as it's mailing address than what it has for its physical address because my mail is sent to a different post office. If I used the equivalent of USPS (I'm in Canada) it would totally list the wrong city and wouldn't' be what Google wants. If you want to know what city to use, go to MapMaker and drop a marker down on the exact spot and see what city it lists (do this by adding a new fake business but not actually completing the form to add it).
    Joy Hawkins
    Owner of Sterling Sky
    Author of The Expert's Guide to Local SEO [, a 260+ page training manual that is updated monthly and contains advanced tips and tactics for Local SEO that actually work and drive results.

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