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  1. #1
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    Google Testing New Local SERP Format?

    I spotted this weird, single column SERP this morning. No OneBox, but rather a Knowledge Graphesque map box. Any insights?


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    Re: Google Testing New Local SERP Format?

    I have seen that before. Basically, they're foregoing any ad placement. And if you google for someone with a knowledge graph, like Bill Stern, you will see that KG in the right column.

    Seems to be related to searching for a person by name. I wonder why they would forego the opportunity to place ads on that sort of SERP.

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    Re: Google Testing New Local SERP Format?

    Thanks for sharing Chris.


    Quote Originally Posted by tcolling View Post
    Seems to be related to searching for a person by name. I wonder why they would forego the opportunity to place ads on that sort of SERP.
    Maybe due to Christmas and Drs being closed today, everyone has ads paused?
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Google Testing New Local SERP Format?

    Maybe, but it seems to be for other types of searches by persons' names. I think this may be more of a thing related to searches for people by name. Could be an experiment, could be just a bug or something, or could be some odd policy change by Google. Or something completely different. Or worse yet, something mandated by their lawyers. (just joking about that last one)

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    Re: Google Testing New Local SERP Format?

    Nope don't see it for my name. And for my name + city see the normal side knowledge panel.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Google Testing New Local SERP Format?

    Hmm.. Maybe I'm not understanding the point being made by the OP. Here's what I see for your name and for your name plus san marcos. They are both ad-free.

    Name:

    Name:  name.jpg
Views: 95
Size:  72.1 KB


    Name plus san marcos:

    Name:  name plus city.jpg
Views: 107
Size:  101.2 KB

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    Re: Google Testing New Local SERP Format?

    Quote Originally Posted by tcolling View Post
    Hmm.. Maybe I'm not understanding the point being made by the OP. Here's what I see for your name and for your name plus san marcos. They are both ad-free.
    Oh no Tim sorry. I thought you were talking about the single column with the map on top like Chris showed in the top screenshot. That one got a map because it's a Dr. But a regular person would not get a map.

    I would not expect to see ads for my name. Don't think anyone would bid on my name.
    There likely are not many searches for it.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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